Innovation Management - The online learning center for Managing Innovation.

James Gardner’s new book takes a look at innovation from another perspective – it’s not always about new ideas but how new ideas are made useful. In this book review René van der Hulst walks us through the three mechanisms Gardner has identified that accelerate acceptance of new products or services and increase competitive boundaries.

Many companies tout innovation in their marketing. Being perceived as innovative is important. But the message and reality can only diverge temporarily. A new book by Langdon Morris is providing a simple but very effective framework to guide CEOs as they address what many perceive as the dilemma of innovation.