Innovation Management - The online learning center for Managing Innovation.

Studying how companies in the emerging markets innovate can offer Western engineers and designers important inspiration, and challenge them to develop products that are much cheaper. Such “frugal solutions” will become increasingly important in order to stay relevant in the stagnant markets of the West – as well as for the upcoming global middle class of developing countries. This study focuses on the “jugaad” innovation of India.

Asian companies are different from Western companies in their approach to innovation. A recent study has identified four generic elements of the Asian approach that might help any Western company think differently and to be more effective in their business creation. In this article Peter Hesseldahl gives a brief overview of the conclusions.