paul-vanags

All articles by paul-vanags:

  • managing-fundraising-innovation-dangers-of-echo-chamber

    Managing Fundraising Innovation: the Dangers of the ‘Echo-Chamber’

    Mar 23, 2017 | In: Innovation Psychology, Organization & Culture, Strategies

    This case study explores the results of an innovation research process undertaken by Oxfam, which compared internal feedback vs. general public feedback to identical sets of ideas. In comparing responses between these two audiences, Oxfam discovered an immediate and obvious divide between their staff’s opinions about which fundraising ideas would perform the best, versus what the general public preferred – an important lesson about avoiding the bubble of the echo chamber.

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