Paul Noble-Campbell

Paul Noble-Campbell is a partner at UPSTREAM - a silo-busting group of innovators working holistically to positively impact the brand ecosystem.

His focus is creating innovation and experience design strategy solutions that result in organizations, people and society thriving.

He utilizes a human-centric approach to identify growth opportunities, translate them into actionable strategies for innovation and rich brand experiences.

Paul’s collaborative leadership has guided multi-national clients through hundreds of innovation initiatives and provided the strategic vision to positively affect future products, digital interfaces, web experiences, brand identities, interactive exhibits, interior spaces, product packaging and environmental signage.

Key clients include: AMD, Apple, Coca-Cola, Compaq, Dell, Emerson, Eveready, IBM, Igloo, Kenwood, Microsoft, Nike, Polycom, RCA, Thomson, Wyse and Qantas.

Paul was born and educated in New Zealand, where he received his Bachelor of Design Innovation. His professional experience has been gained as an innovation consultant in Australia (at Form Australia), Hong Kong (at Zoo Design) and in the USA (at Astro Studios and as Director of Strategy and Design at M3 Design). This international experience combined with his lust for adventure travel has developed his global perspective.

He has lectured and facilitated workshop classes at Baylor University's MBA program on innovation through design thinking. In 2011 he was a speaker at the inaugural Human Centered Design conference (sponsored by Emerson).

He has been recognized with numerous international design awards and his work is permanently exhibited at the Cooper-Hewitt Design Museum.

All articles by Paul Noble-Campbell:

  • how-to-create-compelling-brand-experiences

    How to Create Compelling Brand Experiences

    Jun 27, 2011 | In: Life Cycle Processes

    Crafting design strategies that result in truly compelling brand experiences, products and services demands a change from traditional methods. It requires a more creative and iterative design approach, which is optimized towards identifying real human needs and addressing them with meaningful experiences. Paul Noble-Campbell delves deeper into five critical keys to uncovering those true success drivers.