IM & Innovation Tool

Maxine Horn

Maxine is the founder and was CEO of British Design Innovation (BDI), the trade association for designers and innovators from 1993 to January 2011 which played a role in the early recognition and promotion of James Dyson (Dyson Vacuums), Trevor Baylis (Wind Up Radios) and Jonathan Ives (Apple). She initiated Creative Barcode and hand-picked the co-creation team in 2009 and soft launched it in late September 2010. In less than six months Creative Barcode has received worldwide attention and is regularly cited side by side as compatible to, but the alternative to, Creative Commons established more than a decade ago and benefitting from nearly £5 million per annum patronage of Google and Microsoft. With over 20 years’ experience in the design, innovation and knowledge transfer sectors of the creative industries, she is an advisory member of the UKIPO B2B Strategy Group.

All articles by Maxine Horn:

Freeing up IP for Innovators: A New Role for Universities is There for the Taking

May 11, 2011 | In: Life Cycle Processes

Comment

Universities and higher level research institutes need a better way of getting innovations into the market and that means taking risks earlier in negotiations. IP management systems designed for early disclosure could be the answer, argues Maxine Horn.

How to Deal with the Trust Problems Created by Open Innovation

February 24, 2011 | In: Enabling Factors

5 Comments

Securing good ideas through open innovation processes and crowdsourcing is spurring differentiation and growth for companies that get it right but is it also storing up a trust problem? The development of ideas in an open environment is driving some creatives away. Maxine Horn of Creative Barcode, lights up a road to ‘open protection’ and a richer ideas environment for the enterprise.