Marta Domínguez

Marta Domínguez founded i-Thread Consulting. She acts as a strategy advisor and technology expert to start ups, technology companies and telecoms. She has more than 15 years experience in new product development and technology-enabled innovation in large companies. She has held several executive positions in Vodafone Spain where she worked closely with the executive teams in other countries within the Vodafone Group, on new mobile business developments. Early in her career she worked in the Netherlands on software engineering, eventually becoming a technical team leader in Lucent Technologies Bell Labs.

Marta is a professor at the IE Business School in Madrid, Spain, where she leads their Technology & Innovation Forum. She has authored a number of reports on ICT's and innovation strategies at corporations focusing on banking and financial services companies. You can read her blog at

All articles by Marta Domínguez:

  • drucker-innovation-and-entrepreneurship

    A Modern Reading of Drucker’s Classic “Innovation and Entrepreneurship”

    Mar 21, 2017 | In: Book Reviews

    Peter Drucker wrote Innovation and Entrepreneurship in the 1980s as a book that for the first time put innovation as a regular management tool, side-by-side with strategy and operations in a managed business. It offers little mystification of the term “innovation” and there is much of a practical approach to where innovation is made—or might be made.

  • seven-card-game-to-innovate-like-tesla

    The Card Game to Help You Innovate Like Tesla

    Dec 08, 2016 | In: Strategies

    Visions and consequently major innovations are molded by the technical and human revolutions that industries live in. In a time when just one big industrial revolution existed, every company simply had to follow the common path (see production automation in the 60′s-70′s). The 20th century car industry was a good example. Then Internet technology came onto the scene (more complex and diverse than the web from the early 2000′s) and the thread for innovation is no longer so straight forward.

  • effects-of-digital-innovaiton-on-the-world-and-your-business

    What Effect has Digital Innovation had on the World and your Business?

    Apr 05, 2016 | In: Enabling Factors, Life Cycle Processes

    The Internet has forever changed how we work with innovation. Author Marta Domínguez spent the last five years observing the causes and effects of the digital wave and has gathered a list of 22 impacts on the world and your business.

  • the-use-of-web-2.0-as-innovation-pathway

    Innovation in Large Companies – The Use of Web 2.0 as an Innovation Pathway

    Mar 16, 2011 | In: Enabling Factors

    The impact of Web 2.0 has lived up its early buzz and has produced a new ‘economy’ based on sharing. Many firms recognize that these new technologies facilitate innovation but are unsure about how best to exploit them. Marta Dominguez looks at how to enable innovation through Web 2.0.

  • evolving-innovation-in-large-companies-through-web-2.0

    Evolving Innovation in Large Companies Through Web 2.0: No Goals – No Promise

    Nov 01, 2010 | In: Strategies

    The impact of Web 2.0 has lived up its early technology buzz, and has produced a new ‘economy’ based on sharing. Many firms are seeing these new technologies as facilitating innovation, but are unsure about how best to exploit them. This article is the opener to a series of pieces on how to achieve innovation using the enablers offered by Web 2.0.