IM & Innovation Tool

Langdon Morris

Langdon Morris is a co-founder of InnovationLabs LLC, one of the world’s leading innovation consultancies.

Langdon is also a Contributing Editor and Writer of Innovation Management, Associate Editor of the International Journal of Innovation Science, a member of the Scientific Committee of Business Digest, Paris, and Editor of the Aerospace Technology Working Group Innovation Series.

He is author, co-author, or editor of eight books on innovation and strategy, and a frequent speaker at innovation conferences worldwide. He has lectured at universities on 4 continents.

All articles by Langdon Morris:

What Did Innovation See in 2011? And What Will Innovation See in 2012?

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Let us imagine that “innovation” is a person, a vibrant and dynamic person who is most interested in the new, the exciting, the useful, and through these qualities, is also very interested in creating new wealth for individuals, companies, nations, and societies. Indeed this is exactly the role that innovation plays in the global economy. Langdon Morris reflects on 2011 and what’s to come.

Mastering the Innovation Process

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The innovation system described in The Innovation Master Plan provides a comprehensive approach to a difficult, challenging, and significant problem for organizations, the problem of how to manage innovation in the face of excruciating change.

Where We Innovate: The Innovation Infrastructure

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What are the essential elements of infrastructure and tools to support the innovation process? There are four key parts of this infrastructure, which we explore in detail in this chapter from The Innovation Master Plan.

The Creative Process

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There is one aspect of the creativity that is not often discussed in the vast literature, but it’s essential to achieving consistent creative results. This is a detailed understanding of the creative process itself.

Who Innovates: Creating the Innovation Culture with Geniuses, Leaders & Champions

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Organizations that are successful at innovation naturally develop a strong innovation culture. But supposing an innovation culture doesn’t yet exist in your organization. Then how can you develop it?

How to Measure the Innovation Process and its Results

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There are dozens of different metrics that you can apply to the innovation process. In this excerpt from The Innovation Master Plan, we look at the 12 that are useful to most organizations, as well as the entire set of 92 metrics.

How to Innovate: The Innovation Process

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Many people assume that creating new ideas is the beginning of the innovation process, but actually that’s not true. Ideation occurs in the middle of the disciplined innovation process, which we present in this chapter.

Taking Action: The Ideal Innovation Portfolio

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To design the ideal innovation portfolio you begin with the strategic perspective to design the right portfolio. In this article we present the disciplined, 8 step process for portfolio management.

What to Innovate: Creating and Managing Innovation Portfolios

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Investors in all types of assets create portfolios to help them attain optimal returns while choosing the right level of risk, and innovation managers must do the same for the projects they’re working on.

The Driving Forces of Change

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Six major forces are driving change in today’s world. Developing a successful innovation program requires that your organization understand and master all of them.

Why Innovate: The Link Between Strategy and Innovation

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The “why” of innovation is simple: change is accelerating and we don’t know what’s coming in the future, which means that we must innovate to both prepare for change, and to make change.

New Book Introduces The Innovation Master Plan Framework

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Progress in every field requires a framework that makes the key principles and practices understandable and actionable. In his new book, The Innovation Masterplan, Langdon Morris presents a comprehensive new framework for innovation management. This is the first part in a series of eleven chapters.

Apple’s Next Move?

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Apple has passed arch-rival Microsoft to become one of the most highly valued companies in the world, but retaining its position among the most valued of all companies will require considerable skill as well as perhaps a good dose of good luck, because maintaining a phenomenal growth rate when your sales total $19 billion is a lot easier to do than your sales have grown to $65 billion. So what are Apple’s best strategic options? That’s what I’ll like to explore in this article.