Langdon Morris

Since 2001, Langdon Morris has led the innovation consulting practice of InnovationLabs LLC, where he is a senior partner and co-founder. He is also a partner of FutureLab Consulting. He is recognized as one the world’s leading thinkers and consultants on innovation, and his original and ground-breaking work has been adopted by corporations and universities on every continent to help them improve their innovation processes and the results they achieve. His recent works Agile Innovation, The Innovation Master Plan and Permanent Innovation are recognized as three of the leading innovation books of the last 5 years.

All articles by Langdon Morris:

  • leadership-team-engagement-innovation-culture

    Full Team Engagement in the Innovation Culture

    May 21, 2015 | In: The Innovation Formula

    The possibility of innovation is born when people transcend the beliefs that limit their thinking, and engage in the search for new and better ways. When people are doing this consistently and throughout your organization, you will see a pattern begin to emerge which you will discover is the dawning of the innovation culture.

  • speed-of-innovation-rapid-prototyping

    Speed of Innovation – How to Master Rapid Prototyping

    May 19, 2015 | In: The Innovation Formula

    In the disciplined and structured process of innovation we search for unmet needs and unfulfilled desires, and when we think we find them we have to construct a sort of a mental map that defines why our proposed solution will be better than whatever currently exists. We may use the business model map to show how we’re using this innovation to move up and to the right, or we may use the customer value ladder to show how this innovation provides differentiated value. And once we’re convinced that our idea is a really good one, the next step is often prototyping.

  • build-fast-and-efficient-innovation-team

    Build a Fast and Efficient Innovation Team

    May 14, 2015 | In: The Innovation Formula

    Since we’re obliged to pursue innovation in a competitive marketplace, speed matters. In fact, it matters a great deal, for your competitors aren’t waiting, and you cannot afford to allow them to get too far ahead. The faster you recognize new trends, threats, and opportunities, the faster great ideas get discovered and created, the faster they get to market, the faster you earn money, build brand, and extend the relevance and reach of your firm into the future.

  • designing-your-innovation-portfolio

    Designing Your Innovation Portfolio

    May 11, 2015 | In: The Innovation Formula

    The process of designing and developing your own innovation portfolios occurs as a series of steps that are described in a sequence because the output of one step will help you to think about the subsequent ones. The process builds towards design conclusions and decisions about the choices you’ll have to make, and then the investments that will back them up. In this chapter excerpt, Langdon Morris walks us through the process.

  • innovation-formula_managing-risk

    Managing Risk with Your Innovation Portfolio

    May 07, 2015 | In: The Innovation Formula

    Probably the single greatest threat to most small businesses is “concentration risk,” also known as “keeping all your eggs in one basket.” In this chapter excerpt of of The Innovation Formula Langdon Morris discusses innovation portfolio design, and how it translates the goals and intents of your aims and strategy into a set of risk-managed innovation projects.

  • innovation-formula-risk-great-ideas-your-business-model

    Risk, Great Ideas, and Your Business Model

    May 04, 2015 | In: The Innovation Formula

    Where do great ideas come from? Obviously they come from many sources, which means that your systematic innovation process has to support and sustain multiple efforts at ideation in parallel. In the following article we will explore some promising ways that you may be able to find ideas that will take your own business forward.

  • market-mapping-for-sustained-growth

    Market Mapping for Sustainable Growth

    Apr 30, 2015 | In: The Innovation Formula

    In this chapter excerpt from The Innovation Formula Langdon Morris explains how to use a map to help you locate your company in the market, to see clearly how it compares with the competition, and then to use this assessment to chart a future path toward success. The goal is to find the very best high reward, low-risk ideas that will change the market, amplify your profits, increase your relevance, and sustain your organization’s viability over the long term.

  • five-forces-of-complexity-and-change

    Five Forces of Complexity and Change

    Apr 27, 2015 | In: The Innovation Formula

    In this chapter of The Innovation Formula Langdon Morris examines five forces of change: technology, science, culture, the human population and climate change. The convergence of these five trends largely defines the modern world and the market environment to which we must adapt and respond. Understanding them will set the framework for the choices you will have to make, and the processes you will implement in order to create and implement your own organization’s innovation process.

  • elements-of-the-innovation-formula

    Elements of The Innovation Formula

    Apr 23, 2015 | In: The Innovation Formula

    In the first chapter of The Innovation Formula for small business leaders and entrepreneurs, Langdon Morris explained the importance of questions and maps that describe competition, change, the future, innovation and strategy that are intended to help you understand the significant forces that are shaping business today, and to harness the ones that are already shaping tomorrow. In the second chapter, we look at a third core element that this book is organized around, which is the innovation formula.

  • the-innovation-formula-sme-serialized-book

    Innovation in the SME and Entrepreneurial Context

    Apr 21, 2015 | In: Support for SMEs, The Innovation Formula

    Innovation is as important for small business as for large ones, but most of the books and other writings available focus on the big firms. In his new book The Innovation Formula, Langdon Morris provides insights for the small business leader or entrepreneur about how to be fantastically successful at innovation even with very limited time and capital to invest.

  • Agile_innovation_book_unseen-needs

    Translating Unseen Needs into Innovations

    Feb 05, 2015 | In: Agile Innovation

    The world is changing, yet people constantly assume, incorrectly, that tomorrow will be like yesterday. When business leaders make this mistake, the outcomes are generally bad because opportunities are lost. Competitive advantage is gained with the ability to transform insights into useful innovations by seeing the unseen. In this chapter excerpt of Agile Innovation, Langdon Morris explains how ethnography drives better innovation at a top-five U.S. financial services company.

  • Agile_innovation_book_transform-how-we-work

    Transforming How We Work

    Feb 02, 2015 | In: Agile Innovation

    The essence of agility is the ability to respond to new and different conditions. You cannot continue repeating the same old operating formula long beyond its utility or you will be left behind. Are you prepared to adapt to the profuse variety of new circumstances with new tactics and strategies? The principles of Agile that we examine in the next three chapter excerpts of Agile Innovation will help you understand what you need to do.

  • Agile_innovation_book_new_habits

    Adaptability and Collaboration for Sustainable Business Growth

    Jan 29, 2015 | In: Agile Innovation

    The four simple axioms in the “The Manifesto for Agile Software Development” express the core values for getting work done efficiently. In the last chapter excerpt of Agile Innovation we looked at individuals and interactions as well how to create a rapid working prototype. Today we’ll continue discussing the next elements: collaboration and carrying out change in a corporate setting.

  • becoming-agile-quickly

    Becoming Agile Rapidly and Painlessly

    Jan 26, 2015 | In: Agile Innovation

    To take advantage of today’s and tomorrow’s unique opportunities, and to rise above the intense existential challenges your firm will face in the months and years ahead, it will be supremely helpful and confer enormous advantages if your operations embody the Agile essence: quick, responsive, dynamic, innovative. You’ve got to learn to recognize opportunities and to act on them faster than your competitors do. In this chapter excerpt of Agile Innovation Langdon Morris explores what Agile means in detail, with a focus on the roots of the Agile movement and its many insights and implications for today’s organizations.

  • Agile_innovation_book_secret-sauce

    The Secret Sauce of Innovation

    Jan 22, 2015 | In: Agile Innovation

    Could it be that today’s pervasive bad news, the news that causes everyone else to moan and complain—the economic malaise, the chaos that the digital revolution created, the impacts of outsourcing, political instability, global competition—can offer amazing opportunities to out- distance your competition? In this second chapter excerpt from the new book, Agile Innovation, Langdon Morris explores innovation-under-duress.

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