About Øresund Food and Firstmove -

Øresund Food is a network organization which focuses on food, knowledge and innovation. It has connections with academia, and aims to bridge between universities, industry and the public authorities. One of Øresund Food’s key competences is its broad and unique food knowledge and research insights.

Firstmove works with strategy and business development on trend-based, user-driven innovation. It specializes in consumer research and has demonstrated outstanding market insights into future consumer behaviour. Its employees have good knowledge about food, and the company develops its own innovation tools. As the name Firstmove implies, the company has specialized in the 3% of the population that are characterized as ‘first movers’.

All articles by Julie Monica Qvistgaard:

Intelligent Tool to Create Food Innovation

January 8, 2010 | In: Life Cycle Processes

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In Denmark, new food trends are popping up like mushrooms. Consumers want climate-friendly, organic food that is locally produced. They want to be informed about calorie-content when they eat in restaurants, and they want ‘homemade’ food – cooked by someone else. These demands are producing a challenging environment for food producers, who often do not focus on developing the most appropriate products. However, change is underway. A new tool, Food Innovator, should help businesses to involve consumers in the development of new products.