Jeffrey Phillips

Jeffrey Phillips is VP Marketing and a lead consultant for OVO Innovation. Jeffrey has led innovation projects for Fortune 5000 firms, academic institutions and not-for=profits based on OVO Innovation’s Innovate on Purpose™ methodology. The Innovate on Purpose methodology encourages organizations to consider innovation as a sustainable, repeatable business process, rather than a discrete project.

The Innovate on Purpose approach blends a systematic approach to innovation, incorporating trend spotting and scenario planning, investigation of customer needs with qualitative tools and idea generation and evaluation with an additional focus on corporate culture, training and incentives and rewards tied to innovation. OVO Innovation also provides a standard five day training program for innovation teams called the Innovation Advocate™ program.

Jeffrey is the author of Make us more Innovative, a book that encompasses much of the OVO Innovation methodology, and blogs about innovation at Innovate on Purpose. He is a sought after speaker and has presented to corporations, innovation oriented conferences, and at a number of universities. In 2010 he chaired the Innovate North Carolina conference and was a keynote speaker at Queen’s University, University of the Pacific, UNC and several other colleges and conferences. Jeffrey has an MBA from the University of Texas at Austin and an undergraduate degree in engineering from the University of Virginia.

All articles by Jeffrey Phillips:

  • Who Are My Best Innovators?

    Who Are My Best Innovators?

    Sep 13, 2013 | In: Organization & Culture

    Is it possible to identify the best innovators in an organization? Most companies know who their best performers are and this is true for almost every critical initiative except innovation. A current research initiative from Jeffery Phillips is delving deeper into the possibilities to identify the potential of an individual to be a good innovator based on shared traits. The goal is to develop a simple assessment tool that any corporation can use to identify the most talented potential innovators on its team, or to use to identify and hire new people with innovation capabilities.

  • Illustration by Andy Bright

    How to Assess an Innovation Training Program

    Jun 12, 2013 | In: Enabling Factors

    As innovation becomes an important skill set, large organizations will seek to obtain training for their employees. We stand on the brink of an innovation training “land rush” with few rules and little information to identify the best programs. Evaluating an innovation training program is critical. Assess programs based on their depth, the experience of the trainers, the referenced body of knowledge and the inclusion of practical examples and hands-on exercises. Ignore certifications, because no standard exists.

  • Pulp Innovation by Jeffrey Phillips

    Pulp Innovation Chapter LXXXIII: Big Impact

    Oct 26, 2012 | In: Pulp Innovation, Serialized Books

    The results from the ethnography along with the scenario planning made a big impact on the Accipiter executives. A number of people entered the meeting as skeptics and left, if not as believers, with a different perspective. What does this triumph mean for Marlow and his innovation team? Find out in the conclusion of Pulp Innovation.

  • Pulp Innovation by Jeffrey Phillips

    Pulp Innovation Chapter LXXXII: Shock and Awe

    Oct 19, 2012 | In: Pulp Innovation, Serialized Books

    Marlow was well aware there was skepticism about the use of ethnography and observation as a way to suss out new product needs. He’s intent to demonstrate just how valuable his team’s work has been. He sets out to shock the Accipiter Executives with their approach and awe them with the results.

  • Pulp Innovation by Jeffrey Phillips

    Pulp Innovation Chapter LXXXI: Simple Innovation with a Big Impact

    Oct 12, 2012 | In: Pulp Innovation, Serialized Books

    After watching the video footage of interviews with maintenance engineers, designers and installers, Marlow has identified at least three areas of potential need for further investigation. He suspects there are tools and procedures that can be created to simplify the work, or a simple redesign that could make all the difference.

  • Pulp Innovation by Jeffrey Phillips

    Pulp Innovation Chapter LXXX: Ethnography Insights

    Oct 05, 2012 | In: Pulp Innovation, Serialized Books

    The Accipiter innovation team conducts their first field observation and everyone is impressed with the insights gained in just a few hours. The enthusiasm builds and many are ready to start idea generation after one visit, but Marlow asks them to document everything and keep an open mind and no pre-conceived notions for the next visits.

  • Pulp Innovation by Jeffrey Phillips

    Pulp Innovation Chapter LXXIX: The Dreaded Progress Report

    Sep 28, 2012 | In: Pulp Innovation, Serialized Books

    Just as the Accipiter innovation team starts catching their stride, an executive requests a report on their results. Having to spend time creating reports which remind executives that it will take several months to get the project off the ground takes time and focus away from the real work, and sparks questions in even the most committed team members mind. How will Marlow proceed?

  • Pulp Innovation by Jeffrey Phillips

    Pulp Innovation Chapter LXXVIII: Ethnographic Field Trip

    Sep 21, 2012 | In: Pulp Innovation, Serialized Books

    Marlow prepares his team to head out into the field to observe the behavior of people using Accipiter’s products as part of a larger product or service. When he receives resistance from a team member who believes in the statistical significance of surveys, he asks everyone to go into this with an open mind and the right attitude. He hopes to identify unmet or unspoken needs and identify behaviors that can lead to new opportunities.

  • Pulp Innovation by Jeffrey Phillips

    Pulp Innovation Chapter LXXVII: The Culture Shift

    Sep 14, 2012 | In: Pulp Innovation, Serialized Books

    With the first innovation effort under way, Marlow sets out to gradually shift the corporate culture of Accipiter to encourage more innovation. His mission begins with finding a champion in the HR department.

  • Pulp Innovation by Jeffrey Phillips

    Pulp Innovation Chapter LXXVI: a CFO Full of Surprises

    Sep 07, 2012 | In: Pulp Innovation, Serialized Books

    Marlow approaches the CFO with a request for innovation funds expecting him to hem and haw, and say they need more evidence and a better projection of the results of the work. Instead, he is pleasantly surprised…

  • Pulp Innovation by Jeffrey Phillips

    Pulp Innovation Chapter LXXV: Who is the Customer?

    Aug 31, 2012 | In: Pulp Innovation, Serialized Books

    While forming a plan of action for a business to business firm, Marlowe faces the dilemma of figuring out who is the nominal customer. Do they take for granted that their intermediate customers know their markets, and respond to their needs, or do they reach out and understand the end consumers’ needs?

  • Pulp Innovation by Jeffrey Phillips

    Pulp Innovation Chapter LXXIV: Gaining More Customer Insight

    Aug 24, 2012 | In: Pulp Innovation, Serialized Books

    Marlowe and his team-mates sit down with an endless stack of customer satisfaction surveys and market research, however none of the documents paint the full picture they’re looking for. The reports explain a lot about what existing customers think about existing products, but they don’t shed much light on their unmet needs. So the team starts to draft a proposal for ethnographic or qualitative research that will help uncover beneficial insights.

  • Pulp Innovation by Jeffrey Phillips

    Pulp Innovation Chapter LXXIII: Opportunities & Threats

    Aug 17, 2012 | In: Pulp Innovation, Serialized Books

    With three competing scenarios mapped out based on different market trends, Marlowe buckles down with the Accipiter team to identify the opportunities and threats among them. The next important steps towards developing new products depend on the unfolding opportunities identified in this process.

  • Pulp Innovation by Jeffrey Phillips

    Pulp Innovation Chapter LXXII: The Art of Creating New Products & Maintaining Relationships

    Aug 10, 2012 | In: Pulp Innovation, Serialized Books

    With a full plate at Accipiter Marlowe fears he has neglected his personal life to the point of no return, or is there still hope for a lonely innovation consultant?

  • Pulp Innovation by Jeffrey Phillips

    Pulp Innovation Chapter LXXI: Well Stocked for Opportunities

    Aug 04, 2012 | In: Pulp Innovation, Serialized Books

    When the crew from Marlowe Innovation meets for lunch they review their recent projects and new clients. With more requests for innovation training, they realize that many firms are discovering that they can bring in house a lot of the work they’ve outsourced to the bigger consultancies.

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