Jeffrey Baumgartner

Jeffrey Baumgartner is the author of the book, The Way of the Innovation Master; the author/editor of Report 103, a popular newsletter on creativity and innovation in business. He is currently developing and running workshops around the world on Anticonventional Thinking, a new approach to achieving goals through creativity.

All articles by Jeffrey Baumgartner:

  • How Status Quo Bias Can Kill Innovation

    How Status Quo Bias Can Kill Innovation

    Mar 26, 2013 | In: Organization & Culture

    Status quo bias is a proven cognitive bias that exists in all normal people. Innovation, especially breakthrough innovation, requires veering from the status quo. As a result, the average managers is all too likely not to approve a highly innovative idea, not because of any intrinsic flaw in the idea, but because the idea would require change. You need to work around this bias if you truly want your company to innovate.

  • Implementing Ideas: Baby Steps

    Implementing Ideas: Baby Steps

    Mar 08, 2013 | In: Enabling Factors

    Big, crazy, breakthrough ideas seem wonderful when you are dreaming them up, but frightening when it comes time to implement them. Fortunately, the field personal development has a technique that you can apply: personal development planning (PDP). Jeffrey Baumgartner explains how to implement this approach to your innovation process.

  • Hiring Creative Employees

    Hiring Creative Employees

    Jan 16, 2013 | In: Enabling Factors

    Are you looking to hire creative employees at your company? If so, allow me to propose some characteristics you can advertise for and look for in order to find true creative thinkers. However, I also have a warning for you. But first, a little background.

  • The Seven Essential Characteristics of Innovative Companies

    The Seven Essential Characteristics of Innovative Companies

    Dec 18, 2012 | In: Organization & Culture

    What makes a company innovative? Innovation is nothing more than a tool that enables companies to achieve unique, strategic goals. It should not simply be a slogan, nor an end unto itself, argues Jeffrey Baumgartner. To be truly innovative, an organization should have seven essential characteristics.

  • Achieving-success-in-the-fuzzy-front-end-phase-of-innovation

    How to Effectively Manage the Fuzzy Back End of Innovation

    Nov 28, 2012 | In:

    You have doubtless heard of the fuzzy front end of innovation. It is another name for idea generation. But Jeffrey Baumgartner believes that the back end of innovation, where implementation is supposed to take place, is just as fuzzy. Many companies lack clear, efficient processes for implementing the ideas they generate.

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    The ‘Best’ Ideas are Rarely the Most Creative

    Oct 28, 2012 | In:

    Frequently, brainstorms, idea campaigns and similar idea extravaganzas end with a vague notion of choosing the best idea. The problem here is that a truly creative idea, the kind of idea that has the potential to become a breakthrough innovation is seldom the best solution to the problem or the best path to achieving a goal – for the very simple reason that highly creative ideas are original. They cannot directly be compared to existing notions, warns Jeffrey Baumgartner.

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    Creativity: Start from Scratch Conceptually

    Sep 17, 2012 | In:

    Business, governments and individuals can easily become bogged down by procedures and processes that harm efficiency and kill innovation. The obvious solution is to start from scratch. Here’s how to do it, according to Jeffrey Baumgartner.

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    A Simple Exercise in Anticonventional Thinking

    Sep 10, 2012 | In:

    Anticonventional thinking forces out of our normal pathways of creative problem solving to consider a wider range of potential solutions. Jeffrey Baumgartner explains how it works via a simple example.

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    Creativity: Why it’s Better to Turn your Problems into Goals

    Aug 29, 2012 | In:

    When it comes to creative problem solving, which is more effective? Focusing on the problem at hand, or on setting goals for what we’d like to accomplish? Jeffrey Baumgartner explores this perplexing question and comes to a very clear conclusion.

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    The Missing Ingredient of Crowd-based Idea Generation

    Jul 31, 2012 | In:

    With the growing popularity of open innovation, crowdsourcing and web-based suggestion schemes where the best ideas are decided by popular votes, many of us tend to forget a very simply truism: Highly creative people tend to be non-conformists who do their own things irrespective of the crowd. Keep that in mind when you’re planning any crowdsourcing initiatives, warns Jeffrey Baumgartner.

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    Creative Problem Solving Technique: Become the Problem

    May 31, 2012 | In:

    When we are trying to generate ideas in order to solve a problem, whether through anticonventional thinking, brainstorming or another method, we typically distance ourself slightly from the problem. We look for ideas on how to improve our company’s product, how to deliver better customer service, how to cut costs or alternative business models. In all of these cases, we separate ourselves from the problem and, by so doing, we potentially limit our understanding of the problem. Why not take a different approach and become the problem?

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    The Potentially High Cost of not Implementing an Idea

    Apr 04, 2012 | In:

    Many managers are very good at working out the cost of implementing an idea. But they often completely fail to calculate the cost of NOT implementing it. This may sometimes be far more expensive than implementing it, especially over the long term, warns Jeffrey Baumgartner.

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    How to Design a Provocative Creative Challenge

    Feb 22, 2012 | In:

    If you want creative ideas, you need to invest your creative energy not in ideas, but in understanding the problem and formulating provocative challenges, instructs Jeffrey Baumgartner.

  • vision-versus-innovation

    Innovation Versus Vision

    Nov 16, 2011 | In:

    Truly innovative companies do not aim to be innovative. Rather they relentlessly strive to follow a unique strategy, says Jeffrey Baumgartner.

  • select-idea-solution

    Idea Management: How to Select the Right Solutions to Implement

    Oct 05, 2011 | In:

    Most ideation activities result in the generation of a number of ideas. However, in most cases, only one idea – or a collection of ideas combined into one bigger idea – will actually be implemented. This does not mean that any one of the solutions is actually the right solution. Only that one solution is chosen. Unfortunately, the designers of many an innovation initiative fail to consider this simple fact. As a result, the chosen idea is often not in the best interest of the individual or the organisation running the initiative. Worse, in many cases no idea is ever implemented.

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