IM & Innovation Tool

Howard Yu

Howard Yu is Professor of Strategic Management and Innovation. His research interests include technological innovation, strategic transformation, and change management. His teaching and research activities focus on why and how some firms can sustain new growth while others cannot.

Howard’s research has examined the evolution of the global personal computer (PC) industry. Of six major firms where he conducted in-depth investigations on the subject, three of them were the largest motherboard makers in the world, the other three were the largest laptop manufacturers. His paper, titled "Leopards Sometimes Change Their Spots: How Established Firms Can Transform Themselves," won the prestigious best paper award in the Israel Strategy Conference.

All articles by Howard Yu:

How to Break Out of the Commodity Trap: A Lesson from Mickey Mouse

January 12, 2012 | In: Strategies

5 Comments

Look at almost any industry and you will see companies struggling to differentiate what they have to offer from everything else in the marketplace. So it’s hardly surprising that one of the most common complaints I hear from senior executives is “My product is becoming commoditized. Is there a way out?”