Keith Goffin & Chris van der Hoven

Keith Goffin is Professor of Innovation and New Product Development at the Cranfield School of Management. At Hewlett Packard Keith worked on the development of the world’s best selling patient monitor. He’s been featured in the Financial Times and is the author of two Amazon rated books. Keith has acted as a consultant on innovation management to organisations such as Agilent Technologies, BASF, BT, HSBC, Leyland-Trucks, Rank-Xerox, Sony and Unilever.

Dr. Chris van der Hoven received his Phd from Cambridge University for research on strategic technology management. He is a lecturer in Innovation and is a member of the Centre for Innovative Products and Services. Chris has worked on major high profile projects for Shell, Seagram and Argos.

All articles by Keith Goffin & Chris van der Hoven:

  • creating-breakthrough-products-from-hidden-needs

    Why do Most Products Fail? 3 Techniques to Leverage Hidden Needs

    Dec 13, 2011 | In: Strategies

    Many managers want their organizations to develop breakthrough products and ask their R&D departments to come up with the equivalent of the iPod or iPhone. Unfortunately, the reality is that product failure is more common than success. So what are the reasons for product failure and what steps can companies take to avoid it?