Gijs van Wulfen

Gijs van Wulfen (1960; Dutch) is a keynote speaker, author and trainer on innovation and design thinking. He is the founder of the FORTH innovation method and LinkedIn Influencer. In his books, posts and speeches Gijs likes to make a complex theme like innovation simple. Check out gijsvanwulfen.com.

All articles by Gijs van Wulfen:

  • Thinking Like a Designer

    Thinking Like a Designer

    Jul 25, 2013 | In: Front End of Innovation, Organization & Culture

    Thinking like a designer can transform the way you approach the world when imagining and creating new solutions for the future. It’s about being aware of the world around you, believing that you play a role in shaping that world, and taking action toward a more desirable future. In my new book ‘The Innovation Expedition’ I describe the five characteristics necessary to think like a designer.

  • The Perfect Innovation Team

    The Perfect Innovation Team

    Jul 10, 2013 | In: Front End of Innovation, Organization & Culture

    In my new book ‘The Innovation Expedition’ I love to refer in discussions on innovation teams to The Mayo Clinic’s Center for Innovation. The Mayo Clinic is a best-practice organization, which was researched in APQC’s Innovation: Putting Ideas into Action 2009 study. It favors a specific combination of personalities when it builds innovation teams.

  • You Can’t Innovate Alone

    You Can’t Innovate Alone

    Jun 27, 2013 | In: Front End of Innovation, Organization & Culture

    You can invent on your own, but in an organization you can never innovate alone! You need an awful lot of colleagues and bosses to share your vision before a big change can truly take place.

  • How To Innovate The Expedition Way

    How To Innovate The Expedition Way

    Jun 10, 2013 | In: Front End of Innovation, Organization & Culture

    Innovation is essential. But it is difficult and risky. Inspired by great explorers like Columbus, Magellan, Amundsen, Hillary and Armstrong a method for ideating new concepts was developed, designed as an expedition.

  • 6 Ways To Commit Innovation Suicide

    6 Ways To Commit Innovation Suicide

    May 23, 2013 | In: Front End of Innovation, Life Cycle Processes

    When starting innovation, a lot of the same mistakes are made over and over again. Here is how you can recognize and avoid them.

  • Innovators get better with age

    Innovators get better with age

    May 07, 2013 | In: Organization & Culture

    The stereotype of an innovator is a youngster bringing his dream alive like Mark Zuckerberg of Facebook, Bill Gates of Microsoft, and Steve Jobs and Steve Wozniak of Apple. But they are not the rule. They are the exception.

  • How to Pick the Right Idea

    How to Pick the Right Idea?

    Apr 18, 2013 | In: Front End of Innovation

    Often times coming up with new ideas is not the hard part. In this example, a team came up with 752 new business ideas in a single workshop. But how can you pick the ‘right’ ideas? Gijs van Wulfen shares five lessons that he has learned in his innovation practice.

  • How to Get 752 New Business Ideas

    How to get 752 New Business Ideas?

    Mar 28, 2013 | In: Front End of Innovation

    Last week an innovation team of G+J Publishers in Amsterdam generated 752 new business ideas in 4 hours. How did they do it? Five reasons caused the explosion of ideas during their ideation workshop.

  • How To Get Anti-Innovators Up and Running?

    How To Get Anti-Innovators Up and Running?

    Mar 14, 2013 | In: Front End of Innovation

    In every organization you have anti-innovators. They are stuck in their habits; are ignorant the world is changing fast and think that they have nothing to fear. Actually, they are quite human. We all love our habits. Gijs van Wulfen explains how to get them motivated.

  • Why Managers Fear Innovation

    Why Managers Fear Innovation

    Feb 14, 2013 | In: Front End of Innovation

    Innovation is a paradox for management. On the one hand you are well aware that you have to take new roads before you reach the end of the present dead end street. On the other hand it is risky. It takes a lot of time. And it takes a lot of resources. Research shows that only one out of seven innovation projects is successful. So saying yes to innovation is a step into the unknown. It creates fear of failure, which causes fear to innovate. It’s like sailing to the South Pole like Shackleton, where the surrounding ice can stop you any moment.

  • Image from the National Library of Norway

    Innovators Prepare like Roald Amundsen

    Jan 24, 2013 | In: Front End of Innovation

    The race for the South Pole was a big event at the beginning of the twentieth century. Roald Amundsen was described as practical, pragmatic and ruthlessly ambitious. As a child Amundsen dreamed of being a polar explorer. In this article Gijs van Wulfen looks at his story as a source of inspiration for innovators.

  • Image by Masakazu Matsumoto

    2013: Think Different

    Jan 02, 2013 | In: Front End of Innovation

    2013 will be the fifth year of economic crises in a row in western economies. It creates problems to be profitable on the short term. Downsizing and cost cutting are essential. But in the long run you cannot survive on doing the same things in a cheaper way. 2013 will therefore be a perfect year for a disruptive shift in mindset in your company.

  • Illustration by Benoit Crouzet

    How to be an Effective Innovator?

    Dec 13, 2012 | In: Front End of Innovation

    Being an effective innovator is not an easy task. The good news is that you can learn from others’ experiences. Gijs van Wulfen walks us through some of the important lessons he learned as a marketer, strategy consultant and innovation facilitator.

  • observe-learn-searching-for-needs

    Searching for Needs is the Best Innovation Strategy

    Nov 15, 2012 | In: Front End of Innovation

    Is it possible that only a quarter of all companies are highly effective at the front end of innovation? If so, what kinds of companies are most successful at the ideation and conversion stages? Gijs van Wulfen describes three different kinds of companies and suggests the Need Seekers strategy offers the greatest potential for superior performance in the long term.

  • how-to-survive-your-innovation-project

    How to Survive your Innovation Project?

    Oct 18, 2012 | In: Front End of Innovation

    Sometimes the most difficult part of innovation is how to survive your innovation project internally. Most organizations that really need to innovate have a risk adverse culture and managing innovation has everything to do with managing expectations and reducing risks. Gijs van Wulfen offers seven practical tips how to survive your innovation project.

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