IM & Innovation Tool

Gijs van Wulfen

Gijs van Wulfen (The Netherlands, 1960) is the founder of the FORTH innovation method. FORTH is an effective and structured method for ideating innovative products and services.His latest book is “The Innovation Expedition: a visual toolkit to start innovation”. His clients are international companies in industry and services, as well as non-profit organizations in government and health. Gijs also trains facilitators in his method.

Gijs is a key-note speaker at international innovation conferences, chosen by Linkedin as one of their 150 Thought Leaders and the #2 in the Top 40 Innovation Bloggers of 2012.

All articles by Gijs van Wulfen:

Innovators get better with age

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The stereotype of an innovator is a youngster bringing his dream alive like Mark Zuckerberg of Facebook, Bill Gates of Microsoft, and Steve Jobs and Steve Wozniak of Apple. But they are not the rule. They are the exception.

How to Pick the Right Idea?

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Often times coming up with new ideas is not the hard part. In this example, a team came up with 752 new business ideas in a single workshop. But how can you pick the ‘right’ ideas? Gijs van Wulfen shares five lessons that he has learned in his innovation practice.

How to get 752 New Business Ideas?

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Last week an innovation team of G+J Publishers in Amsterdam generated 752 new business ideas in 4 hours. How did they do it? Five reasons caused the explosion of ideas during their ideation workshop.

How To Get Anti-Innovators Up and Running?

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In every organization you have anti-innovators. They are stuck in their habits; are ignorant the world is changing fast and think that they have nothing to fear. Actually, they are quite human. We all love our habits. Gijs van Wulfen explains how to get them motivated.

Why Managers Fear Innovation

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Innovation is a paradox for management. On the one hand you are well aware that you have to take new roads before you reach the end of the present dead end street. On the other hand it is risky. It takes a lot of time. And it takes a lot of resources. Research shows that only one out of seven innovation projects is successful. So saying yes to innovation is a step into the unknown. It creates fear of failure, which causes fear to innovate. It’s like sailing to the South Pole like Shackleton, where the surrounding ice can stop you any moment.

Innovators Prepare like Roald Amundsen

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The race for the South Pole was a big event at the beginning of the twentieth century. Roald Amundsen was described as practical, pragmatic and ruthlessly ambitious. As a child Amundsen dreamed of being a polar explorer. In this article Gijs van Wulfen looks at his story as a source of inspiration for innovators.

2013: Think Different

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2013 will be the fifth year of economic crises in a row in western economies. It creates problems to be profitable on the short term. Downsizing and cost cutting are essential. But in the long run you cannot survive on doing the same things in a cheaper way. 2013 will therefore be a perfect year for a disruptive shift in mindset in your company.

How to be an Effective Innovator?

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Being an effective innovator is not an easy task. The good news is that you can learn from others’ experiences. Gijs van Wulfen walks us through some of the important lessons he learned as a marketer, strategy consultant and innovation facilitator.

Searching for Needs is the Best Innovation Strategy

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Is it possible that only a quarter of all companies are highly effective at the front end of innovation? If so, what kinds of companies are most successful at the ideation and conversion stages? Gijs van Wulfen describes three different kinds of companies and suggests the Need Seekers strategy offers the greatest potential for superior performance in the long term.

How to Survive your Innovation Project?

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Sometimes the most difficult part of innovation is how to survive your innovation project internally. Most organizations that really need to innovate have a risk adverse culture and managing innovation has everything to do with managing expectations and reducing risks. Gijs van Wulfen offers seven practical tips how to survive your innovation project.

Real Innovators Sail Off the Map

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Innovation is often regarded as a journey of discovery. Small steps or large, its purpose is locating and conquering new innovation territory. When incremental explorations are not enough though, it might be time to sail off the map. In this article, Gijs van Wulfen takes a look at Christopher Columbus’ example, and how urgency, courage, new technology, teamwork and perseverance can help corporate explorers reach the New Found Land.

Being First: Ten Innovation lessons from Mount Everest

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Reaching the highest point of the Earth is one of the greatest expeditions of mankind. It made Edmund Hillary famous. After reading Hillary’s ‘View from the Summit’ Gijs van Wulfen shares ten innovation lessons on being 1st.

7 Innovation Lessons From the First Man on the Moon

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After reading Neil Armstrong’s biography, Gijs van Wulfen discovered there are many lessons from the Apollo 11 trip which can be applied to our everyday innovation projects. Here are seven inspirational lessons learned. Can you think of more?

Innovate Like Famous Explorers

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Innovation nowadays has many similarities with voyages of discovery in the past. In this blog Gijs van Wulfen walks us through practical learnings for innovation inspired by successful explorers.

Five Ways to Commit Innovation Suicide

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Customers change. Competitors change. Technology changes. If you don’t do anything, new and competitive products catch up and overtake your products and services quickly. A study by A.D. Little has shown that the life cycle of products has decreased by factor 4 the last fifty years. So innovation is essential. But it is time consuming. It demands a lot of resources. And a positive outcome is very uncertain. In this blog Gijs van Wulfen offers a helping hand by identifying five common mistakes to avoid.