emma-miller

All articles by emma-miller:

  • IMse - Want to Drive Innovation

    Want to Drive Innovation? Talk to Your Customers

    May 22, 2018 | In: Strategies

    The customer is always right. The timeless aphorism holds truer now than it ever did before, as the customer truly drives the ever-changing trends and shapes the industry, with companies battling each other to stay relevant in the hearts and minds of their devoted audience.

  • How Can Personalization Improve Your Business Impact

    How Can Personalization Improve Your Business Impact?

    Mar 21, 2018 | In: Strategies

    If there’s one mistake that marketers keep repeating, it is treating their customer base as a demographic instead of as a group of individuals. With this in mind, it comes as no surprise that personalizing your message increases your engagement rate while personalizing your brand as a whole tends to give your customer loyalty a boost.

  • manage-freelancers

    How Can Your Business Manage Freelancers Better?

    Feb 23, 2018 | In: Organization & Culture

    According to one survey, about 45 percent of all working people in America telecommute at least part-time. Most important reasons why this is so being the fact that this kind of work allows one to adjust their work hours to their day-job and in this way become a stream of side-revenue. Therefore, it is more than clear that remote workers, freelancers in particular, are becoming a significant portion of the workforce you cannot afford to neglect.

  • choose-technology-startup

    How to Choose the Right Technology for Your Startup

    Jan 11, 2018 | In: Strategies

    In today’s era of hyperconnectivity, technology is the backbone of every successful business, irrespective of its size. For your startup, the choice of right hardware and software pieces means not only managing your team properly, but also boosting their productivity, getting the most of every project, and saving a lot of time and money.

  • innovative-web-design

    Innovative Design Elements That Will Improve Your Website

    Dec 08, 2017 | In: Strategies

    Websites are the heart and core of every modern business. Your entire marketing efforts and promotions are supposed to lead visitors to your website and convert them into customers. In a sense, a business website is there to seal the deal. However, no matter how good your marketing efforts are, if your website isn’t good enough, your potential customers will simply leave. In addition, online consumers have certain expectations when it comes to business websites, such as good functionality, speed, user-friendliness and so on.

  • houses

    Trends and Innovations in the Real Estate Industry

    Nov 21, 2017 | In: Trend Alert

    The real estate industry has always been quite static while facing its own set of challenges and obstacles. However, technological innovations will reshape every industry eventually, real estate included.

  • traditional-digital-marketing

    Innovative Ideas for Combining Traditional and Digital Marketing

    Oct 10, 2017 | In: Strategies

    In 2010, Pepsi invested millions of dollars in the “Pepsi Refresh Project,” moving their entire marketing strategy to social media. The campaign was, of course, widely promoted via online networking channels and, in the beginning, it seemed like a huge success.

  • innovative-social-media-campaigns-boost-brand-exposure

    How Innovative Social Media Campaigns Can Boost Your Brand Exposure

    Sep 13, 2017 | In: Strategies

    Increasing brand visibility and exposure is something that can really make all the difference, because no matter how good and unique your product or service is, you won’t have too much success if you don’t promote it through social media platforms.

  • pexels-photo-40120

    9 Ways to Convert Employees into Intrapreneurs

    Jun 21, 2017 | In: Creative Leadership

    Companies that encourage and reward intrapreneurship have a great advantage when it comes to retaining the best talents – especially important in today’s creative climate. Here are a few ways that your company can turn your employees into highly-engaged intrepreneurs.

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