Dec 13, 2018 | In: Support for SMEs
Starting your own business can be an exciting prospect for most first-time entrepreneurs. You get to develop your own business ideas, you have flexible work hours, and you actually get to call all the shots for a change.
Nov 16, 2018 | In: Strategies
We’ve heard it time and time again – 90% of startups fail in the first five years of operating. Bad financial decisions, a poorly designed business model, a wrong product for the market, financial mismanagement, and bad timing are just some of the most commonly cited reasons why some businesses never manage to pass the five-year threshold.
Oct 16, 2018 | In: Strategies
On your path towards success, your business will encounter numerous bumps, however, some of these problems tend to hold your business more than others. Most of the time, the entrepreneurs behind these SMBs are first-timers, which means that they lack the necessary experience to recognize the gravity of the situation in the given moment.
Aug 31, 2018 | In: Strategies
Social media marketing has become increasingly popular over the past few years. No wonder this is so when approximately 2.5 billion people use social networks on a daily basis. Facebook is still the most popular social media platform, despite its recent Cambridge Analytica Scandal, with more than 1.45 billion unique daily visitors.
You may be the mastermind behind the business idea that has led to establishing your company, but your employees are the backbone of its success. No brand, no matter how necessary it may be, is immune to failure caused by poor internal structure and leadership.
Jul 11, 2018 | In: Strategies
In the world of small businesses, there are only three golden rules you need to keep in mind:
Jun 11, 2018 | In: Strategies
In today’s business world the quality of your website can either make or break your company. It is one of the main means of communication with your customers and potential business partners. In addition, you can represent your brand, company values, and products. But simply creating an ordinary website is never enough, it requires constant work and upgrades so as to follow the ever-changing tech demands, along with the growing needs of new users.
May 22, 2018 | In: Strategies
The customer is always right. The timeless aphorism holds truer now than it ever did before, as the customer truly drives the ever-changing trends and shapes the industry, with companies battling each other to stay relevant in the hearts and minds of their devoted audience.
Mar 21, 2018 | In: Strategies
If there’s one mistake that marketers keep repeating, it is treating their customer base as a demographic instead of as a group of individuals. With this in mind, it comes as no surprise that personalizing your message increases your engagement rate while personalizing your brand as a whole tends to give your customer loyalty a boost.
Feb 23, 2018 | In: Organization & Culture
According to one survey, about 45 percent of all working people in America telecommute at least part-time. Most important reasons why this is so being the fact that this kind of work allows one to adjust their work hours to their day-job and in this way become a stream of side-revenue. Therefore, it is more than clear that remote workers, freelancers in particular, are becoming a significant portion of the workforce you cannot afford to neglect.
Jan 11, 2018 | In: Strategies
In today’s era of hyperconnectivity, technology is the backbone of every successful business, irrespective of its size. For your startup, the choice of right hardware and software pieces means not only managing your team properly, but also boosting their productivity, getting the most of every project, and saving a lot of time and money.
Dec 08, 2017 | In: Strategies
Websites are the heart and core of every modern business. Your entire marketing efforts and promotions are supposed to lead visitors to your website and convert them into customers. In a sense, a business website is there to seal the deal. However, no matter how good your marketing efforts are, if your website isn’t good enough, your potential customers will simply leave. In addition, online consumers have certain expectations when it comes to business websites, such as good functionality, speed, user-friendliness and so on.
Nov 21, 2017 | In: Trend Alert
The real estate industry has always been quite static while facing its own set of challenges and obstacles. However, technological innovations will reshape every industry eventually, real estate included.
Oct 10, 2017 | In: Strategies
In 2010, Pepsi invested millions of dollars in the “Pepsi Refresh Project,” moving their entire marketing strategy to social media. The campaign was, of course, widely promoted via online networking channels and, in the beginning, it seemed like a huge success.
Sep 13, 2017 | In: Strategies
Increasing brand visibility and exposure is something that can really make all the difference, because no matter how good and unique your product or service is, you won’t have too much success if you don’t promote it through social media platforms.