Elizabeth Rudd

Elizabeth has a strong background assisting clients to navigate the often conflicting signals in their external environments and find innovative opportunities . As a strategic foresight consultant at FutureNous she has assisted organisation to explore the future to find new products, alter their business model, find expansion opportunities and build their resilience. Her experience spans many industries including technology, mining, utilities, healthcare, non-profits, government, media and telecommunications, and many others. Elizabeth also works with Shaping Tomorrow writing Trend Alerts and more in-depth reports exploring the impact of long term (macro) trends.

All articles by Elizabeth Rudd:

  • Asian Aviation Takes Off

    Asian Aviation Takes Off

    May 10, 2013 | In: News, Trend Alert

    While most of the world’s airlines and markets suffer low growth rates, Asia stands out with growth rates of 9% in 2012. Asia is one of the most competitive aviation markets with 75% of routes serviced by 3 or more carriers. Seven of the ten busiest global air routes are in Asia.

  • Parking: the Future has Arrived

    Parking: the Future has Arrived

    Apr 03, 2013 | In: News, Trend Alert

    Parking can be one of life’s frustrating experiences- trying to find a spot, hunting for change or an attendant to pay, or the ever infuriating experience of receiving a ticket. The “internet of things” (IoT), a combination of sensors, analytics, and communications infrastructure is transforming parking and many other everyday tasks.

  • Innovation in Higher Education

    Redefining Accreditation: From Courses to Competencies

    Mar 06, 2013 | In: Trend Alert

    As demand grows for alternatives to the traditional model of earning a university degree based on coursework, a new model where universities grant degrees based on skills competencies is gaining momentum and credibility.

  • big-data

    Big Data- About You

    Feb 13, 2013 | In: Trend Alert

    Normal, routine activities from daily life generate large amounts of data. Who owns this data, has access to it, and what they can do with it is largely unregulated and undisclosed. Little-by-little more and more aspects of daily life are recorded and stored meaning very little of what you do, where you go, and who you see is not being watched and recorded.

  • Image source: Purposful Games - Antiwargame

    Can Video Games Change the World?

    Jan 16, 2013 | In: Trend Alert

    Once purely a form of entertainment, video games are now being used to explore solutions and educate the public on some of the world most challenging social issues. While many social issues are not new to the public video games offer an excellent tool for getting people engaged and thinking about the future.

  • Is Cash becoming Obsolete?

    Is Cash becoming Obsolete?

    Dec 05, 2012 | In: News, Trend Alert

    Finding ways to make it easier and more convenient to spend money is the aim of many innovations in the area of electronic payments. A number of innovative electronic payment alternatives are all vying to become the new standard in electronic payments and displace the long time standard, the card with a magnetic strip. Any of these new technologies could make the need to carry cash obsolete.

  • Work and Workforce Dynamics: Keys to Success

    Work and Workforce Dynamics: Keys to Success

    Nov 14, 2012 | In: Trend Alert

    The where, when, how, what and who of work and the workforce are experiencing changes the combined impacts of which will be significant for almost all organisations whatever their size, sector or markets. To compete effectively, organisations need to understand the scale of these changes and explore the implications of these trends impacting all aspects of the organisation from sales to operations and everything in between. Workers too need to chart their future careers by knowing the likely opportunities and risks presented by changing markets, industries and employment models.

  • Image by Youssef Abdelaal

    Artificial Meat: A Solution to Growing Demand?

    Nov 07, 2012 | In: News, Trend Alert

    With the global population estimated to reach 9 billion by 2050 the ability to feed everyone is a growing concern. Scientists are warning of food shortages if we maintain our current diets leading many to advocate for more people to become vegetarians, as vegetables are much less resource intensive than a diet which includes animal proteins. But perhaps there is an alternative- laboratory or in-vitro meat.

  • Photo by Chris Griffith

    Driverless Vehicles: More than a Technology Issue

    Oct 03, 2012 | In: News, Trend Alert

    Driverless cars are getting closer to reality. The technology exists today and has been successfully tested on roads. Governments are discussing legislation to allow driverless cars on roads in many countries. Two US states, Nevada and California, have passed legislation to allow driverless vehicles. Much of the discussion is about the technology and the benefits it can provide: better traffic flow, more cars on the road, and safer driving with fewer accidents. But what about the non-technology issues: the economic, social and legal issues surrounding this technology?

  • Fracking: The Good, the Bad and the Ugly

    Fracking: The Good, the Bad and the Ugly

    Sep 12, 2012 | In: Trend Alert

    US carbon emissions have hit a 20 year low. This is due in large part to the switch from coal to natural gas as an energy source. Fracking technology has enabled access to natural gas and oil reserves at much lower cost providing access to huge resource reserves. But many believe the price to access these energy reserves is too high- not in monetary costs, but in environmental and health costs.

  • Photo by Stirwise

    Food Packaging: Less is Sometimes More!

    Jul 18, 2012 | In: Trend Alert

    Food packaging has often focused on two primary consumer aspects; convenience and preserving the quality of the food. Consumer’s environmental and health concerns and corporation’s supply chain and energy cost goals are driving innovation in food packaging; creating a growing demand for changes.