Doug Collins

Doug Collins is an Innovation Architect who has specialized in the fuzzy front end of innovation for over 15 years. He has served a variety of roles in helping organizations navigate the fuzzy front end by creating forums, venues, and approaches where the group can convene to explore the critical question.

As an author, Doug explores the critical questions relating to innovation in his book Innovation Architecture, Practical Approaches to Theory, Collaboration and Implementation. The book offers a blueprint for collaborative innovation. His bi-weekly column appears in the publication Innovation Management.

Today Doug works at Spigit, Inc., where he consults with Fortune 1000 clients such as Estee Lauder Companies, MetLife, Ryder System, and Volkswagen. Doug helps them realize their vision for achieving leadership in innovation by applying social media and ideation markets in blended virtual and in-person communities.

All articles by Doug Collins:

Thinking of Creating an Innovation Centre of Excellence? Think again.

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Organizations create centers of excellence to distill and disseminate best practices on any number of topics. Using this approach to support collaborative innovation has certain drawbacks, however. In this article Doug Collins identifies the drawbacks and explores an alternative way to support collaborative innovation which respects the tenets of the practice by adopting principles from the Montessori Method.

A CEO Announces their Program for Collaborative Innovation

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Communicating the intent behind collaborative innovation is an integral part of the practice. What are we as members of the collaborative innovation community here to create together—and why? In this article Doug Collins approaches this topic in an imaginative way by drafting a speech that a CEO delivers to their organization, announcing the launch of their collaborative innovation program, the Idea Juggernaut.

How to Start the Practice of Collaborative Innovation

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Today, many seek ways to transform the manner in which their organization convenes to solve problems and to reach a shared understanding of strategic intent. The practice of collaborative innovation offers a path forward. In this article innovation architect Doug Collins suggests a place for people to start their journey focusing on how to work with the enquiry led, internally focused form.

Framing the Critical Question: Insights from Survey Research

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Campaign teams cover a lot of ground as they work with the sponsor of a collaborative innovation challenge. In this article, innovation architect Doug Collins makes the case that campaign teams should focus their energies on helping the sponsor develop the critical question that serves as the basis for convening the community. Forming the powerful question—the question that accurately reflects the sponsor’s intent and that resonates with the community—yields the greatest return on time spent in developing the campaign, relative to its ultimate success.

The Promise and the Reality of Collaborative Innovation

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Practitioners in each new field emerge to explore its early, exciting promise, reconciling that potential with the results they achieve in reality. The rapidly emerging and rapidly evolving field of collaborative innovation is no different in this regard. In this article Doug Collins shares his perspective on the current state of affairs in terms of where the field stands, relative to the claims made on its behalf.

Practicing Collaborative Innovation to Become a Learning Organization

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The human resources department rarely leads in applying collaborative innovation. Yet, they face daunting challenges in helping their stakeholders become a learning organization: one that can thrive in a rapidly changing world. In this article Doug Collins argues that one of the best ways that human resources can give people space to practice the five disciplines that Peter Senge identifies as defining learning organizations is to embrace the practice of collaborative innovation.

Put down the iPad: How to Set Rewards for Collaborative Innovation

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Engaging in collaborative innovation by participating in activities such as ideation challenges can put community members at odds with the carrot-n-stick incentive and power structures that exist in every organization, including those that ostensibly support a culture of innovation. As the sponsor of your organization’s program for collaborative innovation, you can structure rewards in ways that give your community members the space and resources they need to pursue ideas to fruition. In this article, community architect Doug Collins helps you think through the process of defining a rewards structure for a basic ideation challenge that respects the innovators and collaborators who contribute.

The Benefits of Pursuing Collaborative Innovation with Your Customer Advisory Board

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Many organizations have committed to developing deeper intimacy with their most important clients by establishing customer advisory boards. The most compelling, worthwhile forms of engagement within this structure occur when board members and stakeholders from the sponsoring organization explore possibilities for helping one another realize their respective visions. In other words, they collaborate and innovate on what a shared future might offer. In this article community architect Doug Collins makes the case for supplementing the board meetings with a virtual community focused on collaborative innovation to improve the continuity of the dialogue and formation of the ideas that arise.

Four Points to Consider as the Business Sponsor of an Ideation Challenge

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Your organization holds you accountable for the profit or loss of one of its brands, channels, or regions. Maybe you oversee the business as a whole. You have an opportunity to apply collaborative innovation as a means to engage a wide swath of colleagues on resolving a critical business question with you. Should you proceed? If you do proceed, what points should you keep in mind to ensure you make productive use of your time and the time of your community members? In this article, community architect Doug Collins covers the four critical points to consider as the potential business sponsor of an ideation challenge.

Yes, Innovation Is Your Day Job

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Your plate is full. Someone graciously offers you a spoonful of collaborative innovation. Should you accept? In this article Doug Collins makes the case for why you should say “yes,” then go back for seconds, embracing collaborative innovation as your day job in order to enjoy a career in a world that values people who know how to put their insights to work.

How to Make an Ideas Community Work: Defining the Roles

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Ideas communities are a hot topic but do you really know how to make them work effectively? Doug Collins brings his experience as a community manager to bear on the roles and resources needed to catalyze great ideas.

Modeling the Resource Requirements for your Collaborative Innovation Program

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The cost of doing innovation is a key factor in enterprise decision making but open innovation and collaborative innovation have a short history – so how do you go about modeling the cost of launching a collaborative or open innovation program? Doug Collins lays out the territory.

What’s Next? Extending the Success of the Collaborative Innovation Team to the Larger Organization

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Companies that invest in developing strong innovation teams in their core product areas can extend that skill to other parts of the organization – Doug Collins looks at the skills your innovators are now developing and how they can be repurposed and extended.

The Anatomy of an Idea in Collaborative Innovation

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Innovators and enterprises invest hugely in the production of ideas. But did you ever stop to think…. precisely what is an idea and what counts as a contribution?

The Front End of Innovation Does not Conform to a Funnel

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Much of the action in innovation during the past five years has been around the front end of innovation – acquiring and gating new ideas. Doug Collins asks whether we are applying the right processes to the fuzzy front end..