Innovation Management - Creating value with innovation management.

People speak of creating the social business. What does that phrase mean? Do we sip lattes and play foosball in the break room? How does this magical entity differ from its anti-social brethren? In this article innovation architect Doug Collins explores the intent and possibilities that define the social business.

Established firms in the media & entertainment space struggle to prosper in the Digital Age. New business models, enlivened by technology, erode traditional sources of profit. What possibilities for reimagining the business exist? In this article, innovation architect Doug Collins suggests one avenue to pursue: consider the benefits that come from learning how to convene a community on the critical question by embracing the practice of collaborative innovation. Apply the practice to help people work to their potential.

Blueprints help people envision the future in a clear, practical way. What will the finished work look like? How will we create it? What possibilities does the new creation hold? In this article innovation architect Doug Collins introduces a blueprint for the practice of collaborative innovation. The blueprint helps people envision their organization as they transform it through the practice.

The practice of collaborative innovation starts with observation: the discipline to see and grasp the nature of the work, the end user’s environment, or the world at large. In this article innovation architect Doug Collins explores how people who lead their organization’s collaborative innovation practice can reinforce community members’ observational skills.

Engaging end users in co-creation deepens the bonds between the organization and them. The activity can deliver economic value to all parties involved. In this article innovation architect Doug Collins highlights the critical questions that campaign teams will want to address when they pursue externally focused collaboration.

Developing and supporting the practice of collaborative innovation takes time and money. What do we assess to weigh its value? In this article innovation architect Doug Collins proposes focusing on strategic alignment of the program, relative advantage of the ideas, and engagement of the community members.

People who lead their organization’s practice of collaborative innovation find themselves on the receiving end of ideas that exist outside of their original context or charter. In this article innovation architect Doug Collins advocates that leaders embrace these orphans as a catalyst for deep, creative ideation. He lays out a way to do so by way of hosting Ideation Scene Investigation 2012.

Organizations fund internal communications groups to develop and disseminate the central narrative for the group. Changes wrought by the Digital Age have usurped this group’s role as the exclusive interpreter and messenger for intra-firm information, however. In this article, innovation architect Doug Collins advocates that internal communications reframe and refresh its charter by embracing the practice of collaborative innovation in order to facilitate engagement amongst staff.

“Innovate or die” becomes the order of the day. People in response seek ways to innovate. Of late, many have embraced the practice of collaborative innovation, with its application of social media to sourcing crowds and ideas, and design thinking, with its structured approach to vetting hypotheses about new business opportunities. Having arrived in the organization by different routes, they exist as potential complements. In this article innovation architect Doug Collins explores ways to combine the practices to their mutual benefit.

People who practice collaborative innovation at times seek out of the box ideas for a given challenge. In this article, innovation architect Doug Collins applies work from Nobel Laureate Daniel Kahneman by way of offering insights on selecting crowds that can achieve novelty.

Change benefits some more than others. The practice of collaborative innovation, which by design offers transformative change, is no different. In this article innovation architect Doug Collins advises campaign teams on engaging people who find themselves on the losing end of the practice. Ignoring their concerns jeopardizes the initiative.

People who practice collaborative innovation learn how to craft a series of engagements where participants can see the whole—the whole problem and the whole set of potential solutions—in order to reach a shared understanding of the way forward. In articulating the way forward, idea by idea, the group commits to a larger strategic intent. In this article, I describe a way in which practitioners can craft an engagement in which participants can reach a shared understanding of which ideas to pursue from the front to the back end of innovation.

Robert Kaplan and David Norton popularized the Balanced Scorecard twenty years ago. Its simple, visual framework helps organizations depict linked sets of goals that define strategy. Today, with new mindsets, practices, and technologies, people have more opportunities to engage in helping their organizations envision the future. The scorecard, however, can at times seem like an Easter Island statue, offering mute, impenetrable witness to firm performance. In this article Doug Collins explores opportunities for people to bring alive the scorecard by applying the practice of collaborative innovation.

Members of a community engaged in the practice of collaborative innovation gain tremendous insights as they pursue that practice through the phases of an enquiry-led campaign. What ideas and insights do we contribute to the question at hand? What have we learned about the practice itself? One commitment that campaign teams make to the community is to create forums and provide the resources to share these insights. In this article Doug Collins suggests an approach by which the campaign team can build a basic communications plan to meet their commitment for sharing relevant information at each phase.

The practice of collaborative innovation opens the door to meaningfully transforming the ways in which people engage with one another as they pursue the critical questions facing the organization. Understanding the extent to which people continue to use incumbent means of collaboration can help you to understand the extent to which they have embraced the practice. In this article Doug Collins suggests having a look at our old friend, e-mail.