Volker Bilgram & Constance Casper

Volker Bilgram is Associated Researcher at the TIM Group of the RWTH Aachen University and Team Lead Innovation Research at HYVE, a Co-Creation and Open Innovation enabler based in Munich. He graduated in International Business Law at the University of Erlangen-Nuremberg with a focus on New Product Development and Open Innovation. He is currently doing research on the use of Co-Creation as an empowerment and branding tool for companies.

Constance Casper is Senior Project Manager at the HYVE Innovation Research GmbH. Her focus lies on Netnography and how this method can be used to gain deeper consumer understanding to facilitate innovation processes. She graduated in Consumer Science at the TU Munich with a specialization in open innovation and lead user research.

All articles by Volker Bilgram & Constance Casper:

  • How Companies Tap the Potential of Innovative Users - Four Examples from Germany

    How Companies Tap the Potential of Innovative Users – Examples from Germany (Part II)

    Jan 14, 2013 | In: Enabling Factors

    While the previous two methods – Netnography and Social Media Solution Scouting – outline the potential of passive methods in using the power of social media for innovation, the next two approaches enable companies to interact with consumers. Configuration Tools as well as Innovation Contests invite users outside the company’s four walls to become an active part of new product development. In part two of this article you will learn how Audi and Henkel empowered the crowd and turned them into co-producers.

  • How Companies Tap the Potential of Innovative Users

    How Companies Tap the Potential of Innovative Users – Four Examples from Germany

    Dec 04, 2012 | In: Enabling Factors

    Open innovation has found its way into companies’ innovation processes and is a widely used approach to spur collaborative innovation with consumers. A multitude of methods and tools have come into being, creating confusion about how to make the most out of users’ knowledge and creativity. This article provides innovation managers with insights into four popular open innovation practices at four German blue chips and contrasts the various approaches.

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