Anders Sundelin is VP of Business Operations at CIP Professional Services, a development and consultancy firm owned by Chalmers Industriteknik and the University of Gothenburg in Sweden. CIP PS specializes in knowledge- and technology-based business development and in particular intellectual asset and property strategy in development, commercialization and collaboration initiatives. Anders Sundelin, who has consulted for multinational corporations, institutes, SMEs and universities, is a frequent speaker and workshop facilitator in a number of executive educations and corporate training programs on the topics of intellectual asset and property strategy, business model design, business modeling and valuation. He lectures at several universities, and has a popular blog called The Business Model Database.
Merely focusing on customers will not lead to groundbreaking changes in your business model. Instead, opportunities for business model innovation arise when focus is shifted to value creation for non-customers.