Articles on Creativity

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    Mind Mapping Software: A Simple Approach to Idea Management

    Nov 28, 2012 | By:

    Small to medium-sized businesses typically don’t need an enterprise-level idea management system. What they need is a simple tool that enables them to capture, improve, evaluate and take action upon their best ideas. Mind mapping software is a tool that can help.

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    5 Compelling Benefits of Mobile Brainstorming Tools

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    Brainstorming apps for your mobile device now make it possible to court your creative muse no matter where you are. Here are 5 compelling benefits of these next-generation ideation tools.

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    The ‘Best’ Ideas are Rarely the Most Creative

    Oct 28, 2012 | By:

    Frequently, brainstorms, idea campaigns and similar idea extravaganzas end with a vague notion of choosing the best idea. The problem here is that a truly creative idea, the kind of idea that has the potential to become a breakthrough innovation is seldom the best solution to the problem or the best path to achieving a goal – for the very simple reason that highly creative ideas are original. They cannot directly be compared to existing notions, warns Jeffrey Baumgartner.

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    What is Best ‘Shape’ for Persuasive Ideas?

    Sep 23, 2012 | By:

    How can you ‘shape’ your idea so it stands out compared to everything else that’s competing for people’s attention, is persuasive and easy to support and share? The authors of a new book, The Impact Equation, share one effective approach.

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    Creativity: Start from Scratch Conceptually

    Sep 17, 2012 | By:

    Business, governments and individuals can easily become bogged down by procedures and processes that harm efficiency and kill innovation. The obvious solution is to start from scratch. Here’s how to do it, according to Jeffrey Baumgartner.

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    A Simple Exercise in Anticonventional Thinking

    Sep 10, 2012 | By:

    Anticonventional thinking forces out of our normal pathways of creative problem solving to consider a wider range of potential solutions. Jeffrey Baumgartner explains how it works via a simple example.

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    Creativity: Why it’s Better to Turn your Problems into Goals

    Aug 29, 2012 | By:

    When it comes to creative problem solving, which is more effective? Focusing on the problem at hand, or on setting goals for what we’d like to accomplish? Jeffrey Baumgartner explores this perplexing question and comes to a very clear conclusion.

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    Every Day Innovation: Where Have you Experienced it?

    Jun 12, 2012 | By:

    Innovation can comes from every corner of every day life: the last great novel you read; the cereal package that was easy to open; the microwave dinner that didn’t suck; the next use of air and balls from Dyson; the machine that made your coffee; the noteworthy car rental experience in Indianapolis. What recent experiences inspired you?

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    Creative Problem Solving Technique: Become the Problem

    May 31, 2012 | By:

    When we are trying to generate ideas in order to solve a problem, whether through anticonventional thinking, brainstorming or another method, we typically distance ourself slightly from the problem. We look for ideas on how to improve our company’s product, how to deliver better customer service, how to cut costs or alternative business models. In all of these cases, we separate ourselves from the problem and, by so doing, we potentially limit our understanding of the problem. Why not take a different approach and become the problem?

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    How to Design a Provocative Creative Challenge

    Feb 22, 2012 | By:

    If you want creative ideas, you need to invest your creative energy not in ideas, but in understanding the problem and formulating provocative challenges, instructs Jeffrey Baumgartner.

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    What Artists can Teach Creative Thinkers

    Nov 29, 2011 | By:

    Artists are innately creative, of course. That’s why the rest of us, who are seeking to expand our creative powers, can learn much from them. Danielle Feliciano highlights three characteristics that we can borrow from artists to spur our own creative muse.

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    To Innovate, Adapt Someone Else’s Idea

    Nov 22, 2011 | By:

    Very often the best way to innovate is to borrow someone else’s idea and apply it in your business. A successful innovation does not have to be an all-new invention. It just has to be something new to your business that is beneficial, explains Paul Sloane.

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    The Top 6 Predictors of Creative Performance in the Workplace

    Jun 15, 2011 | By:

    Is it possible to accurately predict if a person will be an effective creative thinker at work? After conducting rigorous tests, one Australian innovation firm says definitely yes.

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    Salvador Dali’s Surrealist Paintings: A Surprising Catalyst for Creative Solutions

    Jun 10, 2011 | By:

    The way that Salvador Dali, the famous surrealist painter, approached the subjects of his paintings holds within it some important lessons for those of us seeking creative solutions.

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    When you Need Breakthrough Ideas, Consider Anti-conventional Thinking

    May 11, 2011 | By:

    When you need to develop ideas, don’t just focus on generating a large quantity of them. The originality of them is even more important. That’s when you should consider Jeffrey Baumgartner’s anti-conventional thinking technique.