Consider for a moment these self-contradictory innovations:
At first sight they look silly but each contains the germ of an interesting idea.
I recently heard about a contradictory innovation which has become popular – the silent disco. It sounds ridiculous. But the dancers wear headphones – each with their own favourite tracks – while onlookers can chat without being drowned out. It is a clever innovation.
Try this brainstorm method; the Contradictory Innovation – also known as the Waterproof Teabag method. Take your leading product or service and everyone has to describe a version which completely undermines or contradicts one of the main properties of the item. The more ridiculous the better. Then you take each useless idea and see if it leads anywhere useful. Like a silent disco.
Dulux make white paint. They thought of a contradictory idea – pink white paint. They came up with a paint which is pink when you apply it but which dries to a beautiful white. So it is easier to see where you have applied the paint as you go over an older white background.
The contradictory innovation brainstorm method is lateral thinking in action. It challenges your basic beliefs and assumptions and then takes you into unexplored possibilities. Let’s develop some waterproof teabags and inflatable dartboards!
This post was originally published on Destination Innovation.
Paul Sloane is the author of The Leader’s Guide to Lateral Thinking Skills and The Innovative Leader. He writes, talks and runs workshops on lateral thinking, creativity and the leadership of innovation. Find more information at destination-innovation.com.