Well, the answer is quite a lot. Research is an intrinsic aspect of the idea development process. Research helps guide numerous decisions that turn an idea into an innovation. So what are some of the crucial points in the idea lifecycle when you have to perform quality research?
Harvard Business Review asks “are you solving the right problem?” Before you start throwing out new ideas and testing solutions, it’s important that you thoroughly understand the problem you’re trying to solve so that you do more than address symptoms, but can instead respond to root causes.
It’s important to see what your customers (and the rest of the world) care about. If you’re solving a problem that’s not relevant to a percentage of the population, then it’s unlikely that your innovation will take hold. So ask lots of questions, go for diversity, and identify some key trends to help guide your idea development.
Don’t ignore the competition (maybe don’t spend all your time copying them either), but it’s important to know where you sit in the competitive landscape and where you can define your own value.
Once you have an idea, start giving it some bones. Identify some experts to offer feedback and have them tell you what the idea will truly require. Outline your project requirements (of course they might change, but they’ll provide guideposts for successful project milestones). This research step (perhaps more than any of the other examples) is absolutely critical to implementation of a big idea.
Earth Science Information Partners (ESIP) is an open, networked community that brings together science, data and information technology practitioners. Their mission is to foster connection between “the functional sectors of observation, research, application, education and use of Earth science.” So say you have a researcher who’s gathered a great deal of data for one of their experiments, they can then connect that research to a government agency who can use that data to inform policy. There are always new ways to connect and unpack the research. Nowadays, ESIP brings those people and projects together in the same place with an IdeaScale community.
By Rob Hoehn
Rob Hoehn is the co-founder and CEO of IdeaScale: the largest open innovation software platform in the world. Hoehn launched crowdsourcing software as part of the open government initiative and IdeaScale’s robust portfolio now includes many other industry notables, such as EA Sports, NBC, NASA, Xerox and many others. Prior to IdeaScale, Hoehn was Vice President of Client Services at Survey Analytics.