Pre-suasion: How to Influence With Integrity

Professor Robert Cialdini has spent his entire career researching the science of influence. This has earned him an international reputation as an expert in the fields of persuasion, compliance, and negotiation. On this week’s episode, Robert discusses how to enlist the support of your senior managers prior to making an important presentation, how companies can boost their sales productivity by up to 60%, and what we can learn from Warren Buffett on communication.

Welcome to this week’s episode of the Innovation Ecosystem podcast, where Mark Bidwell and Roddy Millar interview remarkable and thought-provoking guests about innovation, leadership and change in the world of business.

Visit InnovationEcosystem.com to subscribe, download the full transcript, additional resources and more.

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Listen to ‘How to Influence With Integrity’ with Robert Cialdini

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Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation. His books including, Influence: Science & Practice, are the result of decades of peer-reviewed research on why people comply with requests. Influence has sold over 3 million copies, is a New York Times Bestseller and has been published in over 30 languages. His new book, Pre-Suasion:  A Revolutionary Way to Influence and Persuade, published by Simon & Schuster, quickly became a Wall Street Journal and a New York Times Bestseller.

Mark Bidwell has extensive experience catalyzing and driving change in a variety of marketing and leadership roles at market-leading companies such as BP Oil, The Hay Group, and Syngenta, where I lhe the creation and development of a $2bn Specialty Crops business unit. Mark’s initial exposure to disruptive innovation involved launching London’s first home-delivery supermarket, followed by introducing the first web-based consulting product to European clients in 1995, which formed the basis of a business that today generates revenues approaching $150m.

Through the innovation ecosystem show, Mark and Co-founder Roddy Millar bring you key insights, fresh perspectives, and proven tools you can use straight away to make you more successful professionally and personally.

For more information, please visit markbidwell.com or email mark@innovationecosystem.com

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