Our Approach to Innovation is Dead Wrong

In the past decade, we've seen an explosion in the number of business incubators, startup accelerators and entrepreneurial training programs. But Kander argues all of these programs share an enormous fatal flaw. Diana's talk challenges our thinking about entrepreneurship and presents a new approach for startups and corporations alike.

Diana Kander entered America as an eight-year old refugee of the Soviet Union. By the time she was an American citizen, she had perfected her skills as a capitalist – selling flea market goods to grade school classmates at a markup.

Today, Kander is a successful entrepreneur, having founded and sold a number of ventures, and is a senior fellow at the Ewing Marion Kauffman Foundation, the largest nonprofit in the world dedicated to entrepreneurship and education. A sought-out public speaker and consultant, Kander has advised startup founders and Fortune 500 executives on her methodology for launching customer-focused products and services. She is the author of New York Times bestseller “All In Startup,” a business novel published by Wiley in 2014. The book is a “page turner” that helps entrepreneurs build products and services they know customers will buy.

Website: http://www.dianakander.com
Twitter: @dianakander

This talk was given at a local TEDx event, produced independently of the TED Conferences.

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