The Untold Story Behind Switzerland’s Success with James Breiding

Switzerland – a tiny country with few natural advantages – has become incredibly successful in the world of banking, pharmaceuticals, machinery, and more. James Breiding, author of the bestselling book, Swiss Made, explores the enabling factors for innovation in Switzerland. He makes the point that when an entrepreneur comes up with a new and innovative method or product, there will be resistance from those who have accepted the status quo. Entrepreneurs as well as intrapreneurs need to have thick skin if they wish to disrupt the market.

Welcome to the Innovation Ecosystem podcast where Mark Bidwell and Roddy Millar interview remarkable and thought-provoking guests about innovation, leadership and change in the world of business.

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Listen to ‘Innovation Swiss Style’ with James Breiding

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James Breiding is the Founder of Naissance Capital Ltd., a Swiss investment firm. Formerly Managing Director of Templeton Investments, Director at Rothschilds, and Senior Manager of Price Waterhouse Coopers. Author of Swiss Made – the Untold Story of Switzerland’s success. James writes occasionally for the Economist, Financial Times, Wall Street Journal, The New York Times and Swiss publications.

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Mark Bidwell has extensive experience catalyzing and driving change in a variety of marketing and leadership roles at market-leading companies such as BP Oil, The Hay Group, and Syngenta, where I lhe the creation and development of a $2bn Specialty Crops business unit. Mark’s initial exposure to disruptive innovation involved launching London’s first home-delivery supermarket, followed by introducing the first web-based consulting product to European clients in 1995, which formed the basis of a business that today generates revenues approaching $150m.

Through the innovation ecosystem show, Mark and Co-founder Roddy Millar bring you key insights, fresh perspectives, and proven tools you can use straight away to make you more successful professionally and personally.

For more information, please visit markbidwell.com or email mark@innovationecosystem.com

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