But the truth is, many crowdsourcing campaigns fail (even employee crowdsourcing) to yield a lot of relevant or high quality ideas, because innovation teams haven’t taken the time to learn what’s different about this type of innovation initiative. It turns out that, in addition to world-class software, there’s a lot involved in successful crowdsourcing!
Until now, there hasn’t really been a complete but accessible “How To” guide for planning and implementing an innovation crowdsourcing campaign. Which is why Totem, a Silicon Valley based innovation company, identified eight key areas that can be taught in an online innovation training series.
After running multiple crowdsourcing campaigns for organizations of all sizes, Totem is an expert in planning and running hugely successful innovation crowd campaigns with both internal and external crowds. The series helps innovation teams set the right expectations inside your organization, avoid time-consuming mistakes, and ensures you get what you hope from crowdsourcing.
You can order from one to all eight courses, and complete them online at your own pace, from anywhere. To learn more about the program, sign up here.
Suzan Briganti, CEO & Founder, Totem Inc. Suzan brings 25 years of experience in strategy, research and innovation. She has patents pending in innovation methods, and has won numerous awards for creative work. She has grown Totem from a garage start-up to a trusted business partner of global Fortune 500 clients. A passionate and effective innovation leader and product visionary, Suzan grew up in Silicon Valley since before it was called that.
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