Captivating your Open Innovation Crowd

In this IM Channel One Roundtable Discussion, Dr. Matt Chapman, Head of Innovation Services at Mindjet, discusses best practices and approaches for developing an effective and engaging platform for driving new ideas and value through open innovation. Learn from industry leaders such as Siemens and Citi Bank, about how to create engaging experiences, to manage IP issues and how to harness your results.

‘Open innovation’ is always a topic of great discussion and debate amongst innovation practitioners, with key challenges being faced around how to balance IP management and crowd engagement, together instilling a sense of uncertainty and often acting as a barrier to adoption.

With businesses concurring these challenges internally, many are now turning their attentions externally to discover new sources of ideas and value from partners, suppliers and customers. In doing so they are discovering the need to adapt their existing internal models and processes.

Key lessons in this session include:

  • Why open innovation is becoming so important for companies
  • Approaches for creating engaging experiences
  • Strategies to manage IP capture
  • How to harness your results

About Mindjet

Mindjet is committed to enterprise innovation excellence. We provide the premier software platform that gives enterprise companies the ability to drive repeatable business innovation at scale. 83% of the Fortune 100 use Mindjet’s enterprise-ready innovation management suite, featuring the SpigitEngage innovation platform and our mind mapping programme, MindManager. We enable the world’s leading brands to build and manage sustainable innovation programmes with social dynamics, purposeful collaboration, crowd science and analytics, so they can surface and develop the best ideas.

About the Expert

Dr. Matt Chapman is VP of Innovation Strategy & Head of Innovation Services for Mindjet in EMEA and APAC. He has worked in innovation for over 10 years with a variety of global companies across various industrial sectors. Matt has planned, designed, and implemented transformational, sustainable social innovation capabilities for both internal and open innovation programmes alike to discover new products and services, business models, cost reductions and process improvements. He holds three degrees including a PhD.

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