The advent and growth of mind mapping software in recent years have seen hundreds of thousands of customers investing in mind mapping software for a variety of reasons…
One of the interesting outcomes of interacting with many of these customers is a realisation that mind mapping holds different meaning, pre-conception and, dare I say, misconceptions – particularly in the business world.
…there is a “disconnect” between mind mapping as a basic concept and the actual application of a “way of working”…
Whilst mind mapping is generally recognised as a technique or a methodology to aid thinking and understanding (or variations on that theme) there is a “disconnect” between mind mapping as a basic concept and the actual application of a “way of working” that it most definitely has evolved into over recent years.
Although admittedly improving, there is nevertheless a lack of appreciation throughout the business world that mind mapping has moved on dramatically and has admirably kept pace with this modern technology-savvy world.
The answer to how mind mapping can be applied and, more importantly, add value in business varies depending on the context, but is centred on some of the following business tenets:
Does lack of focus and clarity on some of the following get in the way of efficiency, productivity or performance?
In terms of addressing the business “value-add” question, the key issues emerging here are:
To address the title of this article, I am seriously suggesting that business mind mapping software “has arrived” and does add real value in a business context.
But, it’s not just about creating mind maps per-se, it’s about…
All of the above results in savings of time and effort, improved productivity and increased focus and clarity at every stage.
I suspect there can’t be many individuals, teams or whole organisations who would not accept that there is real bottom-line value to be gained for improving performance in these key aspects of everyday work.
Mind Mapping for business – yes, I am serious!
Jamie MacDonald is Head of Client Development at MindGenius, developers of the leading business mind mapping software MindGenius. He is a highly experienced trainer, facilitator and coach with over 20 years’ experience in training, organisational development, HRM and performance improvement. Jamie specialises in the application of MindGenius business mind mapping software as a catalyst for enhanced personal, team and organisational performance and productivity.
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