BMI: Creating New Revenues, Future Growth and a Sustainable Performance Advantage

An increasing number of companies are turning to business model innovation (BMI) as the best option to increase growth and revenues. Since product or process innovation is often expensive and time-consuming with uncertain outcome and ROI, more companies are turning to BMI as the better alternative compared to product or process innovation.

Research suggests that a majority of senior mangers favors new business models over new products and services as a source of future competitive advantages.  And for good reasons: BMI represents an often-underutilized source of future value and competitors might find it more difficult to imitate an entire novel activity system than a single novel product or process.

Learn how to develop business models that really work

From the creators of the Business Model Canvas, Alexander Osterwalder and
his team offer a new online course to learn how to design, test and build
business models and value propositions based on the methodology practiced
by the world’s leading organizations and ventures.

Taking the online course you will learn:

The course is a fun, visual, and fast way to build knowledge of the Business Model Canvas.
- Eirik Johnsen,
Oslo, Norway
February 13, 2014

  • A shared language to discuss business models and value propositions
    across your company (based on the global best-seller Business Model Generation, 1 million copies in 30+ languages)
  • Why business model innovation is a required survival skill to compete
    in the 21st century
  • How to design, test, and build business models and value proposition
    using the Business Model Canvas and Value Proposition Canvas
  • Hands-on practical tools for applying in your daily work
  • Successful business models throughout different sectors and industries.

Very high quality, excellent visuals, precise and clear lessons, and most of all very useful and readily applicable. Quite worth the investment.
- Eduardo Moura
February 18, 2014

Who should enroll

Strategy teams, Innovation teams, Product Managers, Consultants,
Entrepreneurs, and anybody interested in inventing or improving business
models and value propositions.

Learn the most popular and effective methodology

For the price of a short flight, you could be learning how to use the proven
Business Model Canvas methodology used by successful ventures worldwide.
Learn the techniques and concepts that corporations (GE, Mastercard, Adobe,
3M, Intel), consultants (PWC, Deloitte, Ernst & Young), SME’s, schools, and
startups have discovered and changed the way they think about business
models and value propositions.

Go at your own pace

The magic of the course is in its simplicity. I’ve already applied several of the learnings in my current work.
- Steve Kaye
Manchester, UK
February 27, 2014

Whether or not you’ve read “Business Model Generation”, you’ll be taking
your skills to the next level with this course. Each lesson is designed to be
extremely practical, visual, and concise – so you don’t have to spend weeks
online learning the content. You also don’t have to leave your office to attend
a physical MasterClass, because this course covers all of the content and more
than what is covered in our in person training sessions.

Straight from the creators

Presented by the creators of the methodology and produced by the team that
produced the book, this online course incorporates real world learning from
our experience with thousands of practitioners in all types of organizations
around the world. If you’re looking for the best place to really dig into
these powerful techniques so you can start applying them tomorrow, start
with this course today.


Alexander Osterwalder is an entrepreneur, speaker and business model innovator. Together with Professor Yves Pigneur he co-authored Business Model Generation, a global bestseller on the topic of business model innovation. His Business Model Canvas, a tool to visualize, challenge and (re-) invent business models is used by leading organizations around the world, like GE, P&G, Ericsson, and 3M. Alexander is a frequent keynote speaker and has held guest lectures in top universities around the world, including Stanford, Berkeley, MIT, IESE and IMD.

Dr. Yves Pigneur has served as Professor of Information Systems at the University of Lausanne since 1984, and as a visiting professor at Georgia State University, University of British Columbia, and the National University of Singapore. He earned his doctoral degree at the University of Namur, Belgium. He is editor-in-chief of the academic journal Systèmes d’Information & Management (SIM). Together with Alexander Osterwalder, they authored the international best- seller Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers.

Watch the webcast

On May 27, 2014 Alexander Osterwalder presented Strategyzer in a live IM Concept Presentation. Watch the recorded webcast to learn more about the techniques and concepts used in the online course.

Lifetime access, no limits
21 lessons on 6 key topics
iPad/iPhone/Android friendly
7-Day Money Back Guarantee
Free IM Executive Market Report 2014

Group discounts for 25+ participants may apply
Please contact: [email protected]