Live Web Event: Transforming the Front-End of Innovation: a New Digital Paradigm

Join us on June 19, 2014 to explore how practitioners and organizations are adapting and/or rethinking their strategies and best practices for the front-end of innovation in presence of new transformational digital technologies.

In this live IM Channel One Roundtable Discussion, hosted by e-Zassi, we will provide insights on how extending reach and adopting digital solutions will result in more, and higher quality, new ideas entering product pipelines and portfolios.

Date June 19, 2014
Time 5:00 PM Central European Time
8:00 AM US Pacific Time
11:00 AM US Eastern Time
Find your local time here.
Duration 60 minutes


Marcelo Lemos, COO & EVP Strategy and Operations, e-Zassi

Expert Panelists

Deb Mangone, Senior Director, World Wide Business Development, Strategy and Innovation at Pfizer
John R Harris, Sr. Partner and registered patent attorney , Technology/Intellectual Property Practice of Morris, Manning, & Martin, LLP
Cheryl Perkins, Founder and CEO, Innovationedge

Why should you attend?

Digital technologies have transformed the world we live in and innovation processes have been affected dramatically by these approaches and transformations. Due to this omnipresent digital world, new products and technologies are being created at accelerating speeds only dreamed of a few years ago.

The same digital power is moving into the front-end of the innovation process, redefining the way new ideas are explored, gathered, evaluated, and promoted;  impacting culture and processes as well as challenging legal frameworks. Understanding these dynamics, now, is a MUST for any innovation practitioner. Qualified, and up-to-date perspectives by practitioners, consultants, and expert panelists will add to the broad spectrum and diversity if insights needed on this subject.

Main challenges to be addressed

The experts will discuss the following challenges during the session:

  1. How to increase the volume of high-quality new ideas entering the organization in an efficient manner without increasing costs or requiring expensive expert resources.
  2. How to recognize which cultural elements to act upon in order to be ready for digital transformations. What cultural treats keep prevailing cultures moving forward?
  3. How to deal with intellectual property and freedom-to-operate challenges that arise in new digital environments.
  4. How to define holistic strategies for innovation programs which take transformational digital elements into account.

Takeaways from the webinar

As a participant in this live web event you can expect to:

  1. Learn how new digital technologies are transforming the front-end of innovation.
  2. Learn how to deal with pressing IP issues in the existing, as well as the emerging, open innovation environments.
  3. Get valuable insights and best practices for building holistic strategies and processes which will benefit from the emerging digital environments.

About e-Zassi

e-Zassi™ is pioneering a new generation of Open Innovation software and services that digitizes the front end of innovation, providing organizations with the ability to expand the reach of all ideation types and initiatives, benefiting from effective process automation and insightful analytics, while protecting intellectual property rights and the freedom to operate. The e-Zassi team delivers the expertise needed from both front and back end innovation to develop their new generation software suite that is transforming the value proposition and adoption rate of Open Innovation.

About the Experts

Deb Mangone is the Senior Director, World Wide Business Development, Strategy and Innovation at Pfizer. In this role, she is responsible for driving innovation capabilities to enable a culture of innovation and entrepreneurship across the company. Through partnership with the business, Deb helps shape priorities, connect with external innovations and lead business development and investment opportunities to bring new ideas into practice that complement Pfizer’s core pharmaceuticals business. She holds BS and MS degrees in Industrial Engineering from North Carolina State University and an MBA from Columbia University. She lives in NY, NY with her husband and son.

John R. Harris is a senior partner in the Technology/Intellectual Property Practice of Morris, Manning, & Martin, LLP, and a registered patent attorney. For 35 years, Mr. Harris has advised clients in the electronics, manufacturing, medical devices, financial services, software, computer, and Internet industries on intellectual property and other technology-related legal matters.   He is a graduate of Georgia Tech, Emory Law School, and the Goizueta Business School at Emory University.

Cheryl Perkins, Founder and CEO, Innovationedge. As a globally recognized innovation thought leader, Perkins leads companies toward winning business strategies, alliances and partnerships for new-to-the-world innovations and commercial success. As founder and president of Innovationedge, Perkins is dedicated to helping companies build sustainable innovation capabilities. Her passionate keynote speeches inspire and transform audiences around the world. Prior to founding Innovationedge, Perkins’ 23-year career at Kimberly-Clark propelled her to Senior Vice President and Chief Innovation Officer, where she lead the company in game-changing innovation and growth. BusinessWeek named Cheryl as one of the Top 25 Champions of Innovation in the world!

Marcelo Lemos, COO & EVP Strategy, e-Zassi. Marcelo provides day-to-day and long range leadership to e-Zassi’s operations and strategy. Prior to e-Zassi, Lemos worked over 20 years at Dassault Systemes where he served in multiple senior executive positions, pioneered industry transformations, such as the Product Lifecycle Management, and lead 3D virtualization into the new product development processes. He holds a BS in aeronautical engineering, a MBA, and completed graduate studies on International Business.  Marcelo is a lifelong proponent of innovation and collaboration as core pillars for achieving economic, environmental and social sustainability.  He is married and has a wonderful son.

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