In this IM Channel One Round Table Discussion, hosted by EY, viewers learn about a new assessment tool, how it has been used, the underlying theory and how you can use it yourself and the benefits it will bring you. An anonymous real life case study will be shared and discussed.The tool was developed by the EY strategy practice.
The anonymous case study presented in this session features an international player in the service industry. The client had set a target to enter into completely new services outside the classical BtoB business –entering the BtoC service sector. The rationale was to generate further profitable growth and to fight against margin erosion in its core business.
The client was aware that this strategy needed to professionalize some processes and that it was important to enhance an innovation culture for this strategic vision.
With the Readiness Assessment Tool applied we could structure the gap-analysis using the deep questionnaire behind the different chapters on upstream, ideation and downstream level (incl. benchmarks from other companies). The tool was used in the discussion to develop a recommendation plan to determine the next steps to be able to reach the targets.
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Caspar Vanrijnbach, Executive Director, Advisory Services Brazil, is part of the Strategy team, leading Innovation Practice and the Life Science Practice. Caspar has more than 15 years of experience in professional services and industry either as Management Consultant at EY and TerraForum Consultants or as Business Analyst at Banco ABN AMRO Real and Royal Dutch Shell. He has led engagements in Corporate Innovation Management, New Business Development, Finance, Strategy, Technology Management, Knowledge management and Change Management. His broad industry experience includes Pharma, Banking, Mining, Energy, Utilities, Automotives, Consumer, Pulp & Paper, Agribusiness, Insurance and Steel Industry. Caspar holds Masters of Science, Economics, and Political Science and a Diploma in History from Amsterdam University.
Markus Heinen, Managing Partner of EMEIA Strategy, Managing Partner of Performance Improvement GSA (Germany, Switzerland, Austria), Chief Patron of the Global Business Performance Think-Tank / the Performance initiative of Ernst & Young. As Leader of Performance Improvement GSA (Germany, Switzerland, Austria) Markus has over 20 years extensive experience in Strategy & Innovation, Business Performance Management, Risk and Performance enabled related advisory services. Apart from that he has published several articles and has been a frequent speaker of numerous international conferences and universities on various Business Management related topics.
Lutz Mehlhorn, EY Subject matter expert, has more than 30 years deep experience in leading marketing and sales functions of FMCG as well as BtoB Business -mainly within Henkel. After General Management Henkel BNL and responsibility for Int. Sales he established successfully new business concept development within the global Marketing of Henkel ‘s laundry&home care business Henkel (with strong focus on service models). In 2013 Lutz founded his own consultancy working closely together with EY focusing on innovation management, new business modeling, as well as start up development and incubators.