Continued Commitment to Open Innovation- Deliver New Products, Services and Business Models Though Co-Development

Content for both the seasoned OI practitioner who has their processes in place as well as those who are just beginning their OI journey. Keynote presentations, case studies, interactive panel sessions and Q&A with top experts and advanced practitioners from Pfizer, 3M, Kimberly-Clark Corporation, WD-40, MIT and many others. Join CoDev2014, the longest running conference forum focused solely on providing innovation practitioners with the latest trends in open innovation and multiple opportunities to connect and network with top experts.

Excitement is in the air again surrounding the13th Annual Co-Development and Open Innovation Congress, CoDev2014: Connected for Growth, January 27 – 29, 2014 in Scottsdale, Arizona. The conference continues to attract people from high tech companies, pharma, medical device, consumer goods, the food industry and most recently, bio technology, health care and a host of service organizations. Some companies now practice a “mature” level of open innovation, while others are just starting out. Regardless of size or industry, any corporation dealing with slow growth and fighting commoditization in this changing global economy will learn new open innovation strategies, processes and tools to infuse innovation into its corporate culture to deliver sustainable growth.

Learn new open innovation strategies, processes and tools to infuse innovation into its corporate culture to deliver sustainable growth

This years’ CoDev conference will once again provide a pivotal venue where leaders and all levels of innovation practitioners can share their insights, openly discuss challenges and obstacles, and share experience and potential solutions to leverage open innovation for business success. The conference format has continued to evolve and will bring new people and industries together to discuss their open innovation efforts. Over 200 practitioners, consultants, and other experts in new product development, marketing, sales supply chain and open innovation will come together to learn from each other and share the latest in open innovation in a stimulating, interactive format.

This year’s theme is “Connected for Growth” and the planned progressive discussions around open innovation will not disappoint. The faculty for this year’s event features leaders across industries sharing information on:

  • How to deliver results while building open innovation capability
  • How to jump start your open innovation efforts
  • Exploring open business models to deliver revenue growth and create new value
  • How to reduce risk and uncertainty by expanding the breadth and depth of your solutions with open innovation
  • How to co-innovate with partners and suppliers

The conference will feature keynote presentations, case studies, interactive panel sessions and Q&A with top experts and advanced practitioners from Pfizer, H.B. Fuller, Natura, MeadWestvaco, Tech Launch Arizona, 3M, Kimberly-Clark Corporation, WD-40, Sales Force4Hire, MIT and many others.CoDev2014 promises to provide cutting edge information about the latest trends and multiple opportunities to connect informally with speakers, attendees and open innovation tool providers as companies look to build a more robust innovation pipeline.

Peer-to-peer networking opportunity

The peer-to-peer networking opportunity at CoDev conferences is always one of the primary features for participants and this year will be no exception. You will have a substantial amount of networking during the conference as old friends meet and people make new contacts. With multiple interactive content integration sessions, networking receptions on both Monday and Tuesday evening, as well as refreshment breaks and luncheons, participants have a variety of forums in which they can meet and connect with potential partners and new contacts to build their networks.

New tools and services

And if you are interested in hearing what tools and services are available to enhance and support your open innovation initiatives, you need to attend the new tool panel session that is part of this year’s event and stop and visit the exhibit hall. The top open innovation tools and service providers will be on hand to describe and demonstrate their technologies, offer new insights on the changing open innovation landscape and take feedback on what companies see as future needs.

I love finding the person who is a year or two ahead of us in implementing a new OI process as well as being a resource to those at earlier stages of OI implementation

Past attendees often freely share their thoughts on the value of the CoDev conference. Daniel Koester, Director, New Technologies at Johnson Controls, said recently, “Beyond the great presentations, the value I get from CoDev is networking with Open Innovation (OI) practitioners from different industries to compare approaches and priorities. I love finding the person who is a year or two ahead of us in implementing a new OI process as well as being a resource to those at earlier stages of OI implementation.” Amy Achter, Section Manager RDQ Strategic Technology & Innovation at Kraft Foods,had similar things to share when I recently connected up with her, “CoDev 2013 is a great combination of Open Innovation practices and process, case studies given by companies leading the way and sharing of OI aspirations and goals. As always, CoDev provides a forum to learn and reinforce my open innovation network.”

Companies continue to embrace open innovation

All in all, the concept of open innovation or what we term “co-development” continues to be one of the most important topics in the field of innovation at this time. Both attendees and speakers share time and time again at the conference that their companies see open innovation not only as a competitive advantage, but also as a necessity in these times, particularly due to the volatile economic situation in the past few years. Small, medium and large companies are all faced with a similar challenge – doing more with less. Organizations need to keep up with new technologies and expand and reach new customers in order to achieve success and they can’t do it alone. So an increasing number are finding ways to effectively achieve results by securing the right partners.

No wonder the practice of open innovation has remarkable staying power—and continues to resonate among some top organizations around the globe, more and more top-level , C-Suite and department head executives across functions are embracing this approach. In fact, many companies are in the process of evolving their company’s longstanding cultures in order to take up an open innovation approach.

What is in it for you?

The 13th Annual International Conference on Co-Development and Open Innovation will once again be a milestone. We have content for both the seasoned OI practitioner who has their processes in place as well as those who are just beginning their OI journey.

You can expect to hear from and network with top open innovation thought leaders and advanced practitioners across multiple industries on questions that are challenging every open innovation leader including: what is the best organizational design structure to support and grow open innovation capabilities; how do organizations evolve company culture to support and embrace open innovation; what types of rewards and incentives are needed to drive open innovation performance; and how do organizations advance open innovation efforts through early supplier involvement? The conference will provide you with the following outputs to advance your own OI efforts:

  • Ways to identify and implement key open business models to help your company achieve faster results
  • How to accelerate the pace at which your company can adapt to changing marketplace conditions
  • Exposure to processes to develop and enact complex deal structures to effectively manage IP rights
  • Tools to create and deploy new engagement platforms to co-innovate with customers, partners and suppliers
  • Approaches to enhance your open innovation capabilities, identify potential partners and expand your innovation network.

We hope to see you—and perhaps even your entire team—at this event. Click here to learn more.

By Cheryl Perkins, Chairperson Co Dev 2014 Conference, President and CEOInnovationedge, LLC


Image: the concept of education of children from shutterstock.com

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