Promoting your Enterprise Innovation Program – Strategies, Tactics, Actions

One of the most crucial elements to success is the communication and promotion strategy of an innovation initiative. This is not only important during its launch, but throughout the lifetime of the program. Not paying enough attention to this topic from the beginning is likely to result in low participation and poor results. In this IM Channel One webinar learn more about how to promote an innovation program effectively to raise awareness and get sustainable engagement.

The panel discussion focuses on the different facets of communications in innovation programs on a strategic, as well as on a micro level. The participants share insights on their internal communication tactics and actions throughout the different stages of the program, targeting at senior and middle management, as well as the employees base.

About the Experts

Thomas McDermott, Key Account Director, HYPE Innovation. Tom has been in the idea and innovation management field for over seven years. He has extensive experience helping organizations build and mature innovation programs in a wide variety of industries. At HYPE, Tom is as a Key Account Director responsible for the eastern region of the U.S., providing innovation consulting, software, and services solutions for new and existing clients.
 
 
Dan Kaus, Innovation Catalyst at Otsuka Pharmaceutical (U.S.). Dan is a marketing and innovation executive with diverse experience building and executing strategies to drive revenue across various industries. Currently, he is focused on accelerating innovation across Otsuka Pharmaceuticals, makers of AbilifyTM, the #1 branded prescription drug in the world. In this role Dan is helping grow the innovation capabilities of the company from the ground up.

Roel de Vries, Innovation Program Manager at Liberty Global. Since 2011, Roel has been involved in the development, implementation and management of Spark, Liberty Global’s innovation initiative. Started as pilot, Spark has expanded to a global initiative, reaching 12,000 employees around the world. Roel graduated as MSc in General Management and specialized in innovation management by trainings, conferences and self-studies.

About HYPE Innovation

HYPE Innovation is a global leader in enterprise social software for idea and innovation management, with over 11 years of project experience and best-practices expertise with customers around the globe. Our powerful software provides the backbone for innovation and helps drive long-term, repeatable success for our clients. The flexible, enterprise-class software platform enhances ideation with employees and opens innovation in a smart, secure environment to partners, suppliers, customers, and the external community. HYPE supports the entire end-to-end innovation process from ideas to market, enabling our customers to transform ideas from the crowd into revenue for their business.

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