MOOI Gathers Brightest Minds to Help Co-Create Unique Open Innovation EBook

In October 2013 Professors Henry Chesbrough, Wim Vanhaverbeke and Nadine Roijakkers, internationally renown for their contribution to the advancement of Open Innovation research, joined forces with to launch project MOOI – an online Community where experienced innovation professionals of all backgrounds and from diverse industries actively discuss (and dissect!) Open Innovation themes closest to their lines of work. You too can be part of shaping the next important chapter(s) in OI literature and best practice. Read on to find out how.

Join the MOOI Forum today by visiting the official page.

Devised by Prof. Henry Chesbrough, UC Berkeley, Prof. Wim Vanhaverbeke, ESADE, NU Singapore and UHasselt, and Dr. Nadine Roijakkers, UHasselt, and inspired by Alexander Osterwalder’s Business Model Generation Book HUB project, MOOI (an acronym for Managing and Organizing Open Innovation) is an initiative that has OI experts’ heads turning.

The MOOI initiative is a valuable way to assemble, test and validate extensive knowledge that exists on how to better manage open innovation. All of us known more than any one of us, and the MOOI community will become a place to gather and share this knowledge.

Less than 10 days after its official launch, the MOOI Forum – a core instrument of the MOOI Project and designated idea exchange platform – had attracted over 80 leading innovation experts from organisations as diverse as Unilever, Siemens, Alcatel-Lucent, Mondelez International (the global snacking and food brands of the former Kraft Foods), Philips Consumer Lifestyle, Akzo Nobel Chemicals, McCain Foods Ltd., Ernst & Young, WWF Switzerland and the Brussels Enterprise Agency.

As the trend continues, the MOOI Team aims to bring on board many more key contributors from promising start-ups, SMEs, multinationals, government agencies and consultancies. “The more companies represented on the MOOI Forum, the stronger the diversity factor and the better the quality of the dialogue.” The Professors agree.

How to become involved? In as follows, you can read more about the project’s aim, timeline and benefits for members.

All hands of deck: Co-creating an Open Innovation eBook

The starting point of the MOOI Project was the following fact: despite open innovation’s growing popularity during the last decade, most companies engaging in open innovation fail in the internal organization of this process. Backing this assertion is a recent survey by Prof. Henry Chesbrough and the Fraunhofer Institute, whose findings revealed that while 78% of those contacted use open innovation, their level of satisfaction with the metrics they employ to manage OI is low. Prof. Chesbrough therefore concluded that much more knowledge is needed about how to manage and organize open innovation.Hence the idea of creating an eBook that indexed and explained such best practice was born.

Why an eBook and why co-created content as opposed to a classical writing approach? In the MOOI Project’s case, the arguments match those named by Alexander Osterwalder during an interview about the development of his Business Model Generation Book HUB project:

  1. First and foremost, co-creation of a book guarantees the creation of a useful instrument. After all, many co-authors translate into many interesting angles and experiences. By working with crowd sourced content (or co-authors) the MOOI eBook aims to be a publication whose message will well grounded, actionable and be easy to understand.
  2. Next, co-creation forces the main authors (here, Professors Chesbrough, Vanhaverbeke and Roijakkers) to stay relevant and offers a space to test whether a given topic or theme resonates well with the audience.This is why the MOOI Forum will work with a set of 12 discussion themes/ potential future book chapters, one new theme during each month of the coming year.

Join the MOOI Forum

As mentioned, MOOI is an online community of OI-professionals who want to collaborate in discussing, structuring, and qualifying best practices of “Managing and Organizing Open Innovation”. The communities’ activities unfold on the MOOI Forum, in a closed, membership-based setting designed to inspire members to share, month after month their views regarding an Open Innovation theme. Ultimately, the insights developed around each management theme will be summarized in an e-book, which the Project Team – Prof. Henry Chesborugh, Prof. Wim Vanhaverbeke and Dr. Nadine Roijakkers – intend to publish mid 2014.

Given this complex 12-14 month path, joining early is essential. Not only will the membership fee increase with time, but so will the pressure to contribute before the project is over. Early members have a chance to join many theme-introduction lectures and delve deeper into the OI topics raised, casting a higher influence on the outcome of each theme discussion and ultimately the eBook.

The sign-up process easy, we have compiled a step-by-step guide below.

Joining the MOOI project – follow these steps:


  1. Visit the project page and sign up
  2. Stand by for login information (normally received in less than 24h depending on the selected payment type).
  3. Activate your subscription and start posting on the MOOI Forum.
  4. Every last Friday of the month you will receive a new Power Point presentation, describing the upcoming Open Innovation theme on the MOOI Forum and inviting you to the monthly live webinar.
  5. You will be invited to join a monthly live theme presentation hosted by Professors Chesbrough, Vanhaverbeke and Roijakkers. Purpose of the webinar is to present the theme as well as discuss the content with the audience. This monthly webinar is scheduled for every first Tuesday of the month.
  6. The 10 most engaged Forum members will be invited to an exclusive mid-month workshop with the professors – giving them an opportunity to delve even deeper into the open innovation topics of interest.

Please note that the first monthly theme presentation is scheduled on December 3 and the first exclusive mid month workshop will be held on December 17.

To find out more about benefits, commitment involved, project supporters and sign-up procedure, please visit the Official Project Page.

We look forward to meeting you on the MOOI Forum!

By Oana-Maria Pop