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As I love to make you a better innovator, I present in chapter seven of my new book ‘The Innovation Expedition’ which you can download at the top of this article, lots of ways to present a new idea.
These are all wonderful presentation ideas. Most of them are very creative and outside the box. Your senior management will praise you for your creativity. But, will they buy the idea and give you the resources to develop it in the next stage? That’s the question! They will evaluate your idea from at least three perspectives:
That’s why I am a big fan of presentation idea number 30: the mini new business case. It’s a clear, strategic, commercial, professional and financial plan for a new initiative. At this stage it is more of a ‘preview’ of the full business case. It isn’t as detailed yet and it has more uncertainties than its ‘big brother’ later on in your stage-gate innovation process. By making a mini new business case you strengthen the persuasiveness of your ideas by highlighting the attractiveness of the strategic, commercial, and professional aspects of the innovative product or service.
Remember,“Nobody buys from a clown.”
Please share this article with colleagues and business relations helping them to avoid important pitfalls. You can download the format for a mini new business case here and chapter seven of my new book for free at the bottom of this article.
Interested in the previous chapters? Please click here
Gijs van Wulfen (The Netherlands, 1960) helps organizations to start innovation effectively as author, speaker and facilitator. He is the founder of the FORTH innovation method. With FORTH he create attractive innovative products and services with great internal support with a multidisciplinary team. In his latest book ‘The Innovation Expedition’ he makes innovation very accessible by telling the story in a visual way. His clients are international companies in industry and services, as well as non-profit organizations. Gijs also trains and certifies facilitators in his method. Gijs is a keynote speaker at international innovation conferences and was chosen by LinkedIn as one of their 150 Thought Leaders.