Best Practices for the Front End: Igniting Ideation and Powering Prioritization
Product organizations often fill their pipelines with more ideas than their budget and resources can handle because they lack the means to identify and prioritize the winning ideas. The result is that most organizations have too many projects for their resources and miss opportunities to develop the products that will gain them market share. In this IM Channel One Ask the Expert Q&A hosted by Planview, the experts discussed how organizations should assess which products are market-worthy, and how to prioritize them to justify resource allocation is critical to the product organization’s success.
About the Experts
Linda Roach brings 17 years of experience in product management, product marketing, and corporate marketing to her role as Vice President of Marketing for Planview. Upon joining the company in 2004, Linda led the launch of Planview Enterprise, repositioning the company from a single product to a highly successful multiple product line. Prior to joining Planview, Linda held management positions at Pervasive Software, VTEL Corporation, and Kodak where she led go-to-market initiatives covering new products, product line expansion, and opening new market segments. Linda holds a BS degree in Chemical Engineering from the State University of New York at Buffalo. She has participated in Executive Education programs at the University of Michigan, Wharton School, and University of Texas at Austin.
Carrie Nauyalis, New Product Development Solution Evangelist, Planview, is passionate about establishing customer partnerships, developing market positioning, defining field enablement strategies, providing market-based feedback, and being an overall thought leader for the NPD market. She has been with Planview for more than 15 years now, holding several positions including Product Management, Global Consulting, and Customer Care. Carrie is an active blogger, public speaker and MBA guest lecturer on all things Product Portfolio Management and you can catch her on Twitter @PDPMprincess.
Kristen Jordan Fotter brings over a decade of experience managing clients and innovation projects for Fortune 500 companies to her role as an innovation consulting leader with Brightidea. At Brightidea, Fotter manages innovation program strategy and implementation for various clients including Johnson & Johnson, Tyco, Time and Walgreens. Previously at Humana, Fotter was responsible for managing numerous disruptive, incremental and adjacency innovation projects, such as new product/service development, licensing and bringing new marketing opportunities to life. Kristen has a Bachelor of Arts degree in Communications and French from Furman University.
Planview develops and delivers portfolio management software for the enterprise. We partner with customers to help them optimize their two most precious resources, — people and money — to execute with their product strategy and deliver innovative, profitable, and differentiated products to market on time and on budget. Our solution supports the entire product lifecycle; helping organizations collect input from customers, prioritize the best product portfolio, build the product roadmap, and manage the execution of bringing those products to market. Learn more at planview.com/proddev.