HYPE GO! An Innovation Platform for SMEs

Innovation has become a strategic priority for companies which strive to maintain their competitive edge. It is commonly praised as a top-3 goal for CEOs of the world’s largest organizations. But what about smaller companies – does the innovation imperative not also apply to their businesses? Do they not also have to innovate, grow, and compete?

Small to medium sized companies (SMEs) are often innovative by nature, since they are less ponderous and more flexible to adapt to change. But establishing innovation as part of the everyday work of 250 or more employees is still a challenge, especially when those employees are part of a distributed workforce, as is often the case today. There is a clear need for tools that enable SMEs to bring employees together to collaboratively solve problems, make processes more efficient, and discover new opportunities.

Enterprise Innovation Platforms

The market provides a range of platforms to support enterprise innovation management. Many of these tools help organizationsto bring together thousands of contributors in an online space, whether for enterprise-wide innovation or even beyond in open innovation programs. These platforms are typically designed to meet complex corporate IT requirements, and are able to mirror sophisticated workflows for end-to-end processes. And, due to their degree of sophistication, they usually require consulting on usage and best practices.

“A solution is needed that has out-of-the-box functionality with a focus on a quick setup and ease-of-use, and with a price tag that is manageable.”

These solutions are powerful and have the potential to dramatically increase the levels of innovation for a company. However, they are usually rather high priced and the complex configuration does not fit to the needs of a small business, in many cases. A solution is needed that has out-of-the-box functionality with a focus on a quick setup and ease-of-use, and with a price tag that is manageable.

Simple ideation tools are available and you can start with just a few users. They look attractive because of the low price, the common SaaS(Software as a Service) availability, and easy-to-use functionality. But usually, they are simply an electronic version of the classic suggestion box, and achieving real business results from such a tool is not likely. Innovation programs employing a simple suggestion box are prone to fail. And as you find out you are generating no value, participation drops dramatically,making it harder to launch a new initiative in the future.

HYPE GO! is different

HYPE GO! is a new product offering from HYPE Innovation that is designed to overcome these hurdles. The tool has been infused with over a decade of experience in supporting the innovation programs of some of the most innovative companies in the world and has been designed to meet the needs of smaller sized companies. The intuitive interface allows you to get started right away and as you bring together your brightest minds to collaboratively engage in solving your most pressing business needs you really start to build a discipline of innovation across your organization.

Campaigns

The platform is designed around idea campaigns. These are timely limited events, providing a clear focus to align idea submissions with defined business needs. These needs must be backed by a sponsor who commits to the implementation of ideas to create trust among the participants. While creating and communicating successful idea campaigns can be challenging, HYPE GO! supports innovation managers with its intuitive campaign wizard, containing the concentrated best-practice knowledge gathered in role-model innovation initiatives. Meanwhile, the KPI dashboards keep you informed about participation and contributions across all campaigns. Here you can monitor your progress and decide how to increase levels of engagement with targeted email reminders and community moderator support.

Selection and Evaluation – Turning Ideas into Innovation

“Evaluation sessions help you distribute the decision making across a team of experts, no matter where and in which time zone they are located.”

The ensuing selection and evaluation process is supported by several proven tools. Among others, community graduation helps to bubble up the most promising ideas, making them prominent and reducing time and effort for the innovation management. To graduate an idea, it needs to receive a certain number of comments and votes, which ensures a higher maturity of the idea, and,in addition, spurs collaboration among the ideators. You can define individual evaluation sessions for the active campaign, or run new evaluation rounds for existing ideas to find out whether e.g. new technological advances make the implementation of a previously rejected idea feasible. Evaluation sessions help you distribute the decision making across a team of experts, no matter where and in which time zone they are located.

Ideas are only fragments of a solution. To create something that can be implemented and measured you need to combine and evolve fragments into something bigger and more meaningful in the later process. HYPE GO! provides the workflows to ensure that “simple” ideas are being processed until they are turned into measurable value. Build individual business cases and track them all the way through to implementation.

Beyond R&D

“Innovation is not just R&D and new product development, but also cost reduction, process improvement, efficiency, risk reduction, and quality.”

The true power of a platform like HYPE GO! comes in the diverse uses that can be applied over time. Once you have an established system in place which participants are familiar with, you can focus their brainpower on a wide range of areas. Innovation is not just R&D and new product development, but also cost reduction, process improvement, efficiency, risk reduction, and quality. Campaigns can be launched for any of these areas – as well as for market research, and co-creation with partners, suppliers, and customers.

Evolving through Training

In partnership with InnovationManagement.se, HYPE Innovation offers a training program, specifically designed to help small to medium sized companies learn about innovation management and how to foster a sustainable innovation culture. The ten-week online course is structured around the HYPE GO! tool, so that everything you learn can be implemented right away. Start turning ideas into innovations today!

By Tim Woods

About the author


Tim Woods is VP of Marketing and Product Strategy at HYPE Innovation, a global leader in idea and innovation management software and solutions for over 12 years. Tim has worked in the space for over a decade, primarily on developing software solutions that scale to meet the most demanding enterprise needs for innovation management. With a background in product development, and a passion for great products, Tim leads the strategic direction for HYPE’s solutions.

Photo: Long exposure from shutterstock.com

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