When it comes to leading successful innovation projects, established companies tend to employ the knowledge and techniques they already know. But what about the unknown ones? In terms of innovation capabilities, enterprises fully aware of their blind spots are more likely to avoid biased outlooks getting ready to face unexpected roadblocks. Therefore it is always worth asking: what does your firm not know?
In this post, author Stephen Shapiro reminds managers and owners of the benefit of raising other type of questions. Instead of focusing on what they want/need to know, they should also focus on what might catch them off guard. This is only a starter list with a hint of some useful questions to ask:
- What don’t we know about a precise topic?
- What do we need to find out? Focus on identifying what the firm needs to learn.
- What do we need to do to uncover what we don’t know? Use different techniques to yield different insights and uncover hidden biases.
- Who do we need to involve? Seek new insights from experts outside the company or industry –universities, economists or futurists-.
- What do we need to stop doing to focus on what matters? Free up time and resources by killing anything that does not show potential.
- Who is our competition in the future? Forget about current competitors and look for disruptive technologies and firms in emerging markets that could offer services at a lower cost.
Read full article » www.steveshapiro.com/2013…