Blog post author Dennis Shaio shares three intriguing possibilities for applying design thinking to meetings and events. First, attend one of your events with your attendee hat on. Experience your meeting from the perspective of the attendee. Where can that experience be improved?
Second, expand the scope of your event planning team to include people from other departments of your organization – even those that seem to have nothing to do with meeting planning, such as engineering, accounting and human resources. You may be pleasantly surprised at the out-of-the-box ideas they suggest.
Next, don’t kill ideas too quickly. Give them time to incubate, and look for opportunities for planning team members to build upon each others’ ideas.
Finally, create a prototype of your meeting to gain feedback. If you’re planning a sales meeting for 5,000 people, invite 50 salespeople in to experience a smaller-scale prototype of it. The feedback you receive will help you to create a more successful actual event.
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