Procter & Gamble Launches Open Innovation Website to Find Innovators For Most Pressing Needs

Procter & Gamble launched a new open innovation website as part of their Connect+Develop program to spur its open innovation efforts. The company focusses on strengthening areas to deliver more discontinuous, breakthrough innovations. The new website links directly to external innovators to P&G’s top company needs, accelerating innovation cycles.

The new website, pgconnectdevelop.com was developed in collaboration with external partners that brought new innovative technology to the back-end of the site, enabling user submissions to directly feed into the business category leaders. This allows P&G to review needs more quickly and more efficiently for strategic fit or scalability across the business. Innovators also can access a full description of every need, including scale and success criteria.

Laura Becker, General Manager Connect+Develop and Global Business Development said:

“As P&G enters its Second Decade of Connect+Develop, our focus is on strengthening areas of our open innovation work to deliver more discontinuous, breakthrough innovations. Part of that work means making connections both easier and more effective.”

P&G launched its Connect+Develop program more than 10 years ago and has developed more than 2,000 global partnerships. These partnerships delivered dozens of global game-changer products to consumers amd accelerated innovation development and increased productivity, both for P&G and its partners.

The website has served as P&G’s “open front door to the world,” allowing any innovator anywhere to share their innovations with P&G. The site, which includes translations in Chinese, Japanese, Spanish and Portuguese, receives about 20 submissions every weekday — or more than 4,000 a year — from all over the world, according to the press release.

Collaborative innovation DNA

P&G has collaborative innovation DNA, another great example is the learning Consortium that Procter & Gamble initiated who are making business intelligence and analytics a strategic choice, and therefore transforming their business operations. And even though such cross-company and –industry collaborations are difficult to sustain they spur innovation.

Procter & Gamble CEO Bob McDonald is very clear about the critical role for technology at P&G: He thinks better data analytics is at the heart of how P&G will improve productivity and make more innovative products. But to do that, companies need better analytics software. And that’s why McDonald spoke Wednesday night at P&G’s Cincinnati headquarters to a gathering of a few dozen top IT leaders from companies including Boeing, BP, Disney, FedEx, GE and Goldman Sachs.

I believe in unique combinations as foundation to spur innovation. Unique combinations and “clashes” of ideas and experiences happen during these “masterminds” and the open innovation efforts of P&G.

P&G on the list of most innovative companies

For reasons as mentioned above, Procter & Gamble is the number 27 most innovative company according to Forbes’ list.

Another effect of this innovative outlook the company has are the stock prices that are hitting records high.

What do you think of P&G’s open innovation efforts?

By Gianluigi Cuccureddu

About the author


Gianluigi Cuccureddu, contributing editor, is an experienced writer specializing in innovation, connected business and marketing. He is co-founder of Damarque, an EMEA professional services firm that takes a strategic view and hands-on approach across the entire value chain to help organizations integrate social technologies. To help them drive employee productivity, customer loyalty and better innovation. Damarque acts as trusted advisor to organizations to support and guide them through this transition phase and offers a unique approach and combination of competences.

  • paul4innovating

    As it seems P&G are re-shaping their open innovation approach- partly it is a wait and see. They need to capitalize on what they achieved but pick the avenues to explore to bring increasingly more innovative products to market and that is never easy. Time will tell if the changes they have been making yield what they want

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