New E-Course Adds Compelling Visual Elements to the Practice of Business Model Design

Designing Business Models by Patrick van der Pijl, a new video e-course, teaches you the basics of the popular business model canvas model from the book Business Model Generation by Alexander Osterwalder and Yves Pigneur. He then supercharges the process by demonstrating how it can be combined with several simple visual thinking techniques.

While many executives may have heard of the concept of business models, few people realize what they are, how they can be used and how to create them. Designing Business Models demystifies the process and arms you with the tools and techniques you need to explore and create your own profitable new business models.

This video-based e-learning format helps bring the canvas to life by showing you how to use it to describe, design, challenge, invent and pivot your business models. It also enables you to learn the basics of business model design in a fraction of the time it would take you to read the book.

As it does in other contexts, visual thinking conveys a wealth of meaning within the concise business model framework, stimulates creative thinking among your team members and helps you to communicate your finalized business model with greater impact.

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