In his new book, Creative Intelligence, Nussbaum shows that creativity is learned behavior that gets better with training–like sports. You can make creativity routine and a regular part of your life. That’s true for big companies as well as small startups, corporate managers as well as entrepreneurs. Creativity is scalable.
Creativity circles are an excellent way to develop your own creative capacity. Engage with a small group of creative people who energize, complement and spark each other. Managers need to identify and promote the creative circles within their organizations, because they will be the source of future growth. Creative circles need to be able to pivot from creativity and design thinking to producing a product, which requires a new mixture of people with whom we need to engage.
To make this work, Nussbaum recommends conducting a creativity audit, to get a better sense of the assets and talents your people have. This will help you to form creative and pivot circles. Finally, keep a creativity journal and map your creativity. Map out where and with whom you get your “best” ideas. A creativity map can reveal your process of creativity. Managers should use them to discover new connections between people and groups that could lead to greater team and organizational creativity.
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