Training as Innovation Accelerant

Creativity and innovation training is a highly effective accelerant for business results, says Gregg Fraley. It can be used to help workers better understand how to contribute to the fuzzy front end of innovation, and to bridge the gap between market knowledge and future possibilities.

Numerous studies show that individuals learn how to think and express ideas in a more positive, focused, and free flowing way with certain types of creativity training. Teams achieve breakthrough results when properly facilitated through a rapid, flexible, but structured process at the front end of innovation.

Fraley describes how innovation and creativity training help to accelerate innovation in five ways. But he points out that creativity training is not more commonly done because there is a misconception that you can’t train creativity. If you think of it as complex problem solving you can indeed train it and improve performance — dramatically so.

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