Want to become a better design thinker? Cultivate your empathy. In this excellent YouTube video, Roman Krznaric explains what empathy is and why it matters to us in the 21st century. In the process, he illuminates the mindset we need to have in order to better understand what our customers think, what they experience – through their eyes – and what motivates them. Ultimately, becoming more empathic will help us to become better innovators and human beings.