Why Should You Become an Innopreneur?

If you’re an emerging manager or young leader, it’s time to think seriously about letting go of the manager’s mindset and adopting that of a corporate entrepreneur – or “innopreneur.” According to Idris Moottee, these enterprising people align their passion with corporate objectives to identify new ideas and create significant value to help grow the organization.

A corporate entrepreneur s someone who works in a large corporate setting and his/her job is to create new growth opportunities from coming with the big ideas to launching/managing a corporate venture that is distinct from the parent company either at an adjacency or something that could disrupt the corporate parent. He/she needs to be creative about how to leverage the parent’s assets, market position, core capabilities, brand, channel or other resources.

“Corporate innopreneurship” requires the following attributes: (1) a leader that are comfortably to act without authority; (2) a design thinker that enjoy solving complex business challenges with limited information; (3) a manager who understands his everyday job is to resolve dilemmas and not just dreamers; (4) an explorer who can navigate even there are changes in scenarios; and (5) an organizer who can manage people and resources in an agile manner. Every company needs a few of these to achieve innovation-led growth.

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