Frans Johansson: The Secret Truth About Executing Great Ideas

In this high-energy talk, Frans Johansson illustrates how relentless trial-and-error – coming up with an idea, executing it on a small scale, and then refining it – is THE distinguishing characteristic of the greatest artists, scientists, and entrepreneurs. Why? Because humans are not very good at predicting which ideas are going to be successful.

The most successful innovators in any field are those that come up with the greatest number of ideas and execute on them, according to author and speaker Frans Johansson. When we look at successful ideas, we immediately make the assumption that the inventors were brilliant. But actually, Johansson says, they were ultimately successful because they were willing to take risks, tolerate multiple failures and keep trying different approaches until they found one that worked.

Thus, nearly every major breakthrough innovation has been preceded by a string of failed or misguided executions. So, as Johansson says, quoting Churchill, “If you’re going through hell, keep going.”

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