Such initiatives not only identify great ideas within – or outside – your organization. They can also help you identify people who have natural capabilities for making innovation happen. Some are just better than others and you need to identify and develop these people even further. Doing all of this will help you build a strong innovation culture, Lindegaard explains.
He cautions innovation leaders against getting inspired by programs like Google’s 20% project, in which employees can work on their own projects for 20% of the time. The mindset and processes to support such an initiative must be developed in the early years of a company’s formation. Trying to adopt it in an existing company will undoubtedly fail, because the mindset and processes are not in place to support it.
Instead, Lindegaard suggests that fostering intrapreneurship will be a more successful strategy for most organizations.
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