Speaking at the Supply Side West trade show in Las Vegas, Lewis said Coke’s aggressive expansion plans will require disruptive innovation. He explains that the soft drink giant plans to be the best at innovation in the food industry. It plans to do so via an open network.
A key part of Coke’s strategy is its Venturing and Emerging Brands (VEB) group, which was created to identify the next generation of brands with billion-dollar potential. Lewis indicated that VEB is driving to make “more, earlier bets,” to fail fast and learn and innovate quickly.
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