Stretching the Concept of Open Innovation

Too often, when innovation practitioners think of open innovation, they tend to focus on products and services. While that’s a valuable perspective, it’s also limiting, warns Stefan Lindegaard. Why not be open to opportunities to collaborate with outside entities in other parts of our organization’s operations?

It’s not surprising that most companies tend to focus their open innovation initiatives on products and services, considering the cultural and intellectual property issues involved. But Stefan Lindegaard writes about someone who refuses to be boxed in by this typical path: He recently met an ambitious innovation practitioner who is also cultivating open initiatives in the firm’s supply chain, consumer experiences and human resources.

In the process, Lindegaard explains, this innovation practitioner appears to be building a strong organizational capability for innovation that should serve it well from a competitive standpoint, as well as its ability to meet or exceed customer needs.

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